Insights

Product Innovation Birds Eye's recent launch of new recipes and packaging for its Fish Fingers and Chicken Marinades showcases an emphasis on product innovation aimed at attracting diverse consumer tastes and preferences, presenting opportunities for tailored marketing and promotional campaigns.

Sustainability Focus The company's partnership with Sunswap Ltd. to implement zero-emission transport refrigeration indicates a strong commitment to environmentally friendly logistics, aligning with increasing consumer demand for sustainable practices that can be highlighted in sales pitches.

Market Expansion Recent collaborations with takeaway trend leaders like Sauce Shop suggest Birds Eye is actively exploring new retail formats and channels, creating opportunities to position products as convenient solutions in fast-paced food service and delivery markets.

Brand Growth Awards such as the Gold at the Drum Marketing Awards demonstrate brand recognition and market leadership, providing leverage for sales teams to secure shelf space and collaborative promotions with retail partners.

Consumer Engagement Birds Eye’s use of digital tools like Google Analytics and engaging online campaigns indicate an interest in data-driven marketing, enabling sales teams to better target marketing efforts and develop customized offerings for different customer segments.

Similar companies to Birds Eye UK & IE

Birds Eye UK & IE Tech Stack

Birds Eye UK & IE uses 8 technology products and services including AudioEye, Cloudflare CDN, Google Fonts API, and more. Explore Birds Eye UK & IE's tech stack below.

  • AudioEye
    Accessibility
  • Cloudflare CDN
    Content Delivery Network
  • Google Fonts API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • Mapbox GL JS
    Maps
  • Microsoft Project
    Project Management
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics

Media & News

Birds Eye UK & IE's Email Address Formats

Birds Eye UK & IE uses at least 1 format(s):
Birds Eye UK & IE Email FormatsExamplePercentage
First.Last@birdseye.co.ukJohn.Doe@birdseye.co.uk
80%
FLast@birdseye.co.ukJDoe@birdseye.co.uk
18%
Last.First@birdseye.co.ukDoe.John@birdseye.co.uk
1%
LastFirst@birdseye.co.ukDoeJohn@birdseye.co.uk
1%

Frequently Asked Questions

Where is Birds Eye UK & IE's headquarters located?

Minus sign iconPlus sign icon
Birds Eye UK & IE's main headquarters is located at 43 Church Street West Woking, England gu21 6ht United Kingdom. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Birds Eye UK & IE's official website and social media links?

Minus sign iconPlus sign icon
Birds Eye UK & IE's official website is birdseye.co.uk and has social profiles on LinkedIn.

What is Birds Eye UK & IE's SIC code NAICS code?

Minus sign iconPlus sign icon
Birds Eye UK & IE's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 311 - Food Manufacturing.

How many employees does Birds Eye UK & IE have currently?

Minus sign iconPlus sign icon
As of April 2026, Birds Eye UK & IE has approximately 345 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Ceo, Managing Director: C. H.Head Of Media: C. B.Head Of Marketing Operations: E. F.. Explore Birds Eye UK & IE's employee directory with LeadIQ.

What industry does Birds Eye UK & IE belong to?

Minus sign iconPlus sign icon
Birds Eye UK & IE operates in the Food and Beverage Manufacturing industry.

What technology does Birds Eye UK & IE use?

Minus sign iconPlus sign icon
Birds Eye UK & IE's tech stack includes AudioEyeCloudflare CDNGoogle Fonts APIModernizrMapbox GL JSMicrosoft ProjectreCAPTCHAGoogle Analytics.

What is Birds Eye UK & IE's email format?

Minus sign iconPlus sign icon
Birds Eye UK & IE's email format typically follows the pattern of First.Last@birdseye.co.uk. Find more Birds Eye UK & IE email formats with LeadIQ.

When was Birds Eye UK & IE founded?

Minus sign iconPlus sign icon
Birds Eye UK & IE was founded in 1946.

Birds Eye UK & IE

Food and Beverage ManufacturingEngland, United Kingdom201-500 Employees

Welcome to Birds Eye UK and Ireland, proud members of the Nomad Foods family!

A family favourite since 1946 when the first frozen peas were produced, Birds Eye is the leading frozen food brand in the UK and Ireland. We have been providing healthy, freshly frozen food for generations and are committed to bringing consumers quality food that can be enjoyed at every meal, every day, by everybody.

Our portfolio of brands includes Birds Eye, Aunt Bessie's and Goodfella's. The company endeavours to make mealtimes better with the goodness of frozen food, promoting the nutritional benefits and convenience of frozen food and the role it plays in helping reduce food waste.

Birds Eye is part of Nomad Foods, Europe's largest branded Frozen Food Company. Headquartered in the UK, Nomad Foods employs ~8000 people in 22 markets, with 19 factories. This gives us the scale, the talent and the opportunities to achieve our ambitions. Find out more about Nomad Foods at www.nomadfoods.com.

Section iconCompany Overview

Headquarters
43 Church Street West Woking, England gu21 6ht United Kingdom
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1946
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Birds Eye UK & IE's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Birds Eye UK & IE's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.