Insights

Market Leader Birds Eye UK & IE is the leading frozen food brand in the UK, offering high-quality, convenient, and healthy frozen food options. This market dominance presents a strong sales opportunity for partnering with retailers or distributors looking to capitalize on a trusted household name.

Wide Product Portfolio With a diverse portfolio including well-known brands like Aunt Bessie's, Goodfella's, and Green Cuisine, Birds Eye has the advantage of catering to various consumer preferences. Leveraging this extensive product range, sales teams can explore cross-selling opportunities to promote multiple product lines to retailers and expand market reach.

Sustainability Focus As a brand committed to reducing food waste and promoting the nutritional benefits of frozen food, Birds Eye's sustainability efforts resonate well with environmentally conscious consumers. Sales representatives can capitalize on this trend by highlighting the company's eco-friendly initiatives to attract partnerships or collaborations with sustainability-focused retailers.

Strong Financial Standing With a revenue ranging between $100 million to $1 billion, Birds Eye demonstrates financial stability and growth potential. This financial strength augurs well for sales negotiations, providing reassurance to potential partners or investors seeking long-term collaborations with a financially robust organization.

Nomad Foods Connection Being part of Nomad Foods, a leading Frozen Food Company with a global presence and diverse brand portfolio, adds credibility and market leverage to Birds Eye UK & IE. Sales teams can leverage this association to access new markets, secure strategic alliances, and drive sales growth through cross-promotional activities across Nomad Foods' network.

Similar companies to Birds Eye UK & IE

Birds Eye UK & IE Tech Stack

Birds Eye UK & IE uses 8 technology products and services including AudioEye, Google Analytics, Google Font API, and more. Explore Birds Eye UK & IE's tech stack below.

  • AudioEye
    Accessibility
  • Google Analytics
    Analytics
  • Google Font API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • Open Graph
    Miscellaneous
  • Windows Server
    Operating Systems
  • Microsoft Azure
    Platform As A Service
  • YouTube
    Video Players

Media & News

Birds Eye UK & IE's Email Address Formats

Birds Eye UK & IE uses at least 1 format(s):
Birds Eye UK & IE Email FormatsExamplePercentage
First.Last@birdseye.co.ukJohn.Doe@birdseye.co.uk
76%
FLast@birdseye.co.ukJDoe@birdseye.co.uk
22%
Last.First@birdseye.co.ukDoe.John@birdseye.co.uk
1%
LastFirst@birdseye.co.ukDoeJohn@birdseye.co.uk
1%

Frequently Asked Questions

Where is Birds Eye UK & IE's headquarters located?

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Birds Eye UK & IE's main headquarters is located at 43 Church Street West Woking , Surrey GU21 6HT GB. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Birds Eye UK & IE's official website and social media links?

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Birds Eye UK & IE's official website is birdseye.co.uk and has social profiles on LinkedIn.

How much revenue does Birds Eye UK & IE generate?

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As of October 2024, Birds Eye UK & IE's annual revenue reached $908M.

What is Birds Eye UK & IE's NAICS code?

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Birds Eye UK & IE's NAICS code is 311 - Food Manufacturing.

How many employees does Birds Eye UK & IE have currently?

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As of October 2024, Birds Eye UK & IE has approximately 1K employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Media: C. B.Head Of Marketing Operations: E. F.Head Of Customer Marketing: N. J.. Explore Birds Eye UK & IE's employee directory with LeadIQ.

What industry does Birds Eye UK & IE belong to?

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Birds Eye UK & IE operates in the Food and Beverage Manufacturing industry.

What technology does Birds Eye UK & IE use?

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Birds Eye UK & IE's tech stack includes AudioEyeGoogle AnalyticsGoogle Font APIModernizrOpen GraphWindows ServerMicrosoft AzureYouTube.

What is Birds Eye UK & IE's email format?

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Birds Eye UK & IE's email format typically follows the pattern of . Find more Birds Eye UK & IE email formats with LeadIQ.

When was Birds Eye UK & IE founded?

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Birds Eye UK & IE was founded in 1946.
Birds Eye UK & IE

Birds Eye UK & IE

Food and Beverage ManufacturingSurrey, United Kingdom1001-5000 Employees

A family favourite since 1946 when the first frozen peas were produced, Birds Eye is the leading frozen food brand in the UK and is synonymous with high quality, great tasting food. Birds Eye has been providing healthy, freshly frozen food for generations. It is committed to bringing consumers quality food that can be enjoyed at every meal, every day, by everybody.

Our portfolio of brands includes Birds Eye, Aunt Bessie's, Goodfella's and Green Cuisine. The company endeavours to serve the nation with better food, promoting the nutritional benefits and convenience of frozen food and the role it plays in helping reduce food waste.

Birds Eye is part of Nomad Foods, a market leading Frozen Food Company with a rich heritage and iconic brands which have stood the test of time. Headquartered in the UK, Nomad Foods employs ~8000 people in 22 markets, with 19 factories. This gives us the scale, the talent and the opportunities to achieve our ambitions. Find out more about Nomad Foods at www.nomadfoods.com.

Section iconCompany Overview

Headquarters
43 Church Street West Woking , Surrey GU21 6HT GB
NAICS Code
311 - Food Manufacturing
Founded
1946
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$1B

    Birds Eye UK & IE's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Birds Eye UK & IE's revenue is in the range of $100M$1B

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