Insights

Expansion Opportunity Birds Eye UK & IE is expanding facilities in Lowestoft and surrounding UK/Northern Europe regions, signaling potential needs for new packaging, storage solutions, logistic services, and regional supplier partnerships.

Innovation and New SKUs Recent launches of Fish Finger recipes and packaging indicate a propensity for product innovation and co-branded or ingredient-driven collaborations that could be extended to sauces, sides, or ready-to-cook meal bundles with compatible partners.

Retail and Online Growth Part of a larger Nomad Foods portfolio with strong consumer reach; opportunities exist to pitch omni-channel projects, e-commerce packaging optimizations, and direct-to-consumer packaged meal solutions leveraging existing brands like Aunt Bessie's and Goodfella's.

Takeaway and Convenience Recent partnership with Sauce Shop to tap takeaway trends signals openness to co-development of ready-to-eat or ready-to-heat meal components and convenient packaging formats for foodservice and fast-casual channels.

Sustainability and Waste Reduction Emphasis on reducing food waste and promoting nutritional benefits suggests opportunities in sustainable packaging, waste reduction consulting, and collaborations with suppliers offering recyclable or plant-based packaging and optimized cold-chain solutions.

Birds Eye UK & IE Tech Stack

Birds Eye UK & IE uses 8 technology products and services including AudioEye, Kantar, SAP, and more. Explore Birds Eye UK & IE's tech stack below.

  • AudioEye
    Accessibility
  • Kantar
    Advanced Analytics And Data Science
  • SAP
    Customer Relationship Management
  • JSON-LD
    Javascript Frameworks
  • Video.js
    Javascript Libraries
  • Microsoft Word
    Office Suites
  • Microsoft Azure
    Platform As A Service
  • X-Content-Type-Options
    Web & Portal Technology

Birds Eye UK & IE's Email Address Formats

Birds Eye UK & IE uses at least 1 format(s):
Birds Eye UK & IE Email FormatsExamplePercentage
First.Last@birdseye.co.ukJohn.Doe@birdseye.co.uk
79%
FLast@birdseye.co.ukJDoe@birdseye.co.uk
19%
Last.First@birdseye.co.ukDoe.John@birdseye.co.uk
1%
LastFirst@birdseye.co.ukDoeJohn@birdseye.co.uk
1%

Frequently Asked Questions

What is Birds Eye UK & IE's official website and social media links?

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Birds Eye UK & IE's official website is birdseye.co.uk and has social profiles on LinkedIn.

How much revenue does Birds Eye UK & IE generate?

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As of July 2026, Birds Eye UK & IE's annual revenue is estimated to be $10M - $25M.

What is Birds Eye UK & IE's SIC code NAICS code?

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Birds Eye UK & IE's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 311 - Food Manufacturing.

How many employees does Birds Eye UK & IE have currently?

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As of July 2026, Birds Eye UK & IE has approximately 337 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Ceo, Managing Director: C. H.Head Of Media: C. B.Head Of Marketing Operations: E. F.. Explore Birds Eye UK & IE's employee directory with LeadIQ.

What industry does Birds Eye UK & IE belong to?

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Birds Eye UK & IE operates in the Food and Beverage Manufacturing industry.

What technology does Birds Eye UK & IE use?

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Birds Eye UK & IE's tech stack includes AudioEyeKantarSAPJSON-LDVideo.jsMicrosoft WordMicrosoft AzureX-Content-Type-Options.

What is Birds Eye UK & IE's email format?

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Birds Eye UK & IE's email format typically follows the pattern of First.Last@birdseye.co.uk. Find more Birds Eye UK & IE email formats with LeadIQ.

When was Birds Eye UK & IE founded?

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Birds Eye UK & IE was founded in 1946.
Birds Eye UK & IE logo

Birds Eye UK & IE

Food and Beverage ManufacturingEngland, United Kingdom201-500 Employees

Birds Eye UK & Ireland operates as a frozen food brand within the Food and Beverage Manufacturing industry, serving the UK and Ireland markets, with information available on its website at https://birdseye.co.uk. It is located at 43 Church Street West Woking, England GU21 6HT, United Kingdom, and employs between 201 and 500 people. The company traces its origins to 1946 with the production of the first frozen peas and is presented as a leading frozen food brand in its markets; it is part of Nomad Foods, Europe’s largest branded frozen food company. Its brand portfolio includes Birds Eye, Aunt Bessie's and Goodfella's. Recent activities include product launches such as new Fish Finger recipes, a Chicken Marinades range Editions, and a partnership with Sauce Shop to tap into takeaway trends.

Section iconCompany Overview

SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1946
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    Birds Eye UK & IE's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Birds Eye UK & IE's revenue is estimated to be in the range of $10M - $25M

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