Growing Event Space The BJCC boasts extensive and flexible event spaces, including 220,000 square feet of exhibition hall and 107,000 square feet of meeting rooms, catering to large-scale conventions, trade shows, and conferences, presenting opportunities for event organizers seeking substantial venue capacity.

Award-Winning Venue Receiving multiple Readers' Choice Awards and recognition from Pollstar, the BJCC's reputation as a premier event destination can be leveraged to attract high-profile clients and sponsors looking for distinguished venues with strong industry recognition.

Strategic Partnerships The collaboration with Live Nation to open a 9,380-seat amphitheater indicates an openness to partnerships that enhance entertainment offerings, creating avenues for sponsorships, promotional collaborations, and ticketing technology solutions.

Community Engagement Active partnerships with local organizations like Birmingham Mom Collective and participation in regional industry conferences suggest opportunities to develop community-focused sponsorships, local vendor integrations, and targeted marketing initiatives.

Technology Usage Utilizing advanced tech stacks such as MySQL, Cisco, and Google tools, BJCC demonstrates an investment in digital infrastructure, which opens possibilities for sales of event tech solutions, venue management systems, and digital marketing services to improve operational efficiency.