Event Expansion The upcoming opening of the 9,380-seat Coca-Cola Amphitheater in summer 2025 presents a significant opportunity to target large-scale entertainment and concert promoters looking to host major events, providing tailored packages for venue booking and sponsorship.

Strategic Partnerships BJCC's recent collaborations with Live Nation and Birmingham Mom Collective demonstrate potential for cross-promotional marketing and joint event planning opportunities that can enhance visibility and drive incremental revenue streams.

Recognition & Awards Winning the Readers' Choice Award and ranking among top arenas worldwide position BJCC as a reputable venue attracting high-profile events, making it an attractive prospect for vendors and service providers seeking to partner with a recognized industry leader.

Diverse Venue Portfolio BJCC's extensive facilities, including exhibition halls, sports venues, and the new amphitheater, open avenues for offering comprehensive event services spanning trade shows, concerts, and conferences to prospective clients across different segments.

Financial Opportunities With revenue between $25 million and $50 million, BJCC offers a sizable but flexible market for sales efforts focused on event technology providers, hospitality partners, and catering services aiming to serve large-scale venue needs and enhance event experiences.