Security focus Target the company as a security-conscious healthcare provider given its location in Security and Investigations, offering specialized cybersecurity, data protection, and patient privacy solutions to safeguard sensitive orthodontic patient records.

Tech stack Leverage their use of Google Workspace, KnowBe4, and WordPress-based tools to propose integrated security and productivity enhancements, phishing awareness training, and secure cloud collaboration enhancements tailored to mid-size healthcare practices.

Growth potential With revenue in the 1M-10M range and a lean 11-50 employee base, present scalable IT and security offerings that align with expected practice growth, such as compliant IT infrastructure, HIPAA-ready workflows, and cost-effective managed services.

Digital presence Assess opportunities around their website and online marketing stack (GoDaddy, WP plugins) to offer website security hardening, performance optimization, and SEO/Lead capture enhancements to drive patient acquisition.

Competitive landscape Benchmark against similar firms (Premier Orthodontics, River Run Dental Spa) to tailor value propositions around industry-specific practice management, patient data protection, and scalable IT that supports multi-location operations if expansion occurs.