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Insights

Niche market expansion Birra Peroni launched Nastro Azzurro Zero beer to tap into the zero-alcohol beer trend, presenting an opportunity to target health-conscious consumers seeking premium alcohol-free options.

Strategic partnerships Partnership with AC Milan for limited edition beer cans signifies an avenue to collaborate with sports clubs or organizations, leveraging fan loyalty and creating exclusive products for dedicated fan bases.

International growth potential With over 2 million hectoliters of beer exported annually, Birra Peroni has the opportunity to expand its brands to new international markets, capitalizing on the global appeal of Italian beer craftsmanship.

Diverse brand portfolio The rich portfolio of beer brands under Birra Peroni offers the chance to engage different consumer segments based on preferences for premium offerings, gluten-free options, lemon-infused variants, and traditional pilsners.

High-profile personnel hiring Appointment of Adam Legersky as CFO presents a chance to build relationships with key decision-makers within the company, potentially influencing strategic partnerships or securing large-scale product orders.

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Birra Peroni Tech Stack

Birra Peroni uses 8 technology products and services including Google Analytics, WordPress Super Cache, MySQL, and more. Explore Birra Peroni's tech stack below.

  • Google Analytics
    Analytics
  • WordPress Super Cache
    Caching
  • MySQL
    Database
  • Google Font API
    Font Scripts
  • RSS
    Miscellaneous
  • reCAPTCHA
    Security
  • UIKit
    UI Frameworks
  • Facebook
    Widgets

Birra Peroni's Email Address Formats

Birra Peroni uses at least 2 format(s):
Birra Peroni Email FormatsExamplePercentage
FLast@peroni.itJDoe@peroni.it
65%
FirstLast@peroni.itJohnDoe@peroni.it
30%
FMiddleLast@peroni.itJMichaelDoe@peroni.it
3%
FirstMiddleLast@peroni.itJohnMichaelDoe@peroni.it
1%
First.Last@peroni.itJohn.Doe@peroni.it
1%
First.Last@birraperoni.itJohn.Doe@birraperoni.it
67%
FLast@birraperoni.itJDoe@birraperoni.it
33%

Frequently Asked Questions

Where is Birra Peroni's headquarters located?

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Birra Peroni's main headquarters is located at Via Renato Birolli 8 Rome, 00155 IT. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Birra Peroni's phone number?

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You can contact Birra Peroni's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Birra Peroni's official website and social media links?

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Birra Peroni's official website is birraperoni.it and has social profiles on LinkedIn.

How much revenue does Birra Peroni generate?

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As of November 2024, Birra Peroni's annual revenue reached $750M.

What is Birra Peroni's NAICS code?

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Birra Peroni's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Birra Peroni have currently?

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As of November 2024, Birra Peroni has approximately 821 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Strategy Planning And Insights: C. D. P.Head Of Sales Ho.Re.Ca Centre: S. C.Head Of Financial Control And Planning: A. M.. Explore Birra Peroni's employee directory with LeadIQ.

What industry does Birra Peroni belong to?

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Birra Peroni operates in the Food and Beverage Services industry.

What technology does Birra Peroni use?

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Birra Peroni's tech stack includes Google AnalyticsWordPress Super CacheMySQLGoogle Font APIRSSreCAPTCHAUIKitFacebook.

What is Birra Peroni's email format?

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Birra Peroni's email format typically follows the pattern of . Find more Birra Peroni email formats with LeadIQ.
Birra Peroni

Birra Peroni

Food and Beverage ServicesRome, Italy501-1000 Employees

Birra Peroni S.r.l is an Italian Company part of Asahi Europe & International and a major player in the italian brewing industry. Birra Peroni was born in Vigevano in 1846 and is an icon of Made in Italy in the world. 

Birra Peroni is deeply rooted in Italy with: the headquarter in Rome, since 1864, offices in Milan, 3 plants (Rome, Padova and Bari), and 1 malting plant in Pomezia. Operating for over 170 years with expertise, commitment and passion in making beer, we produce with passion and pride the finest and best Italian beers, and our rich portfolio of brands.

In Italy the annual production of Birra Peroni is over 6 million hectoliters, brewed in Rome, Bari and Padova, of which over 2 millions are exported. 

The brands marketed by Birra Peroni are: PERONI, NASTRO AZZURRO, PILSNER URQUELL, ST. STEFANUS, GROLSCH, TOURTEL, PERONI GRAN RISERVA DOPPIO MALTO, PERONI GRAN RISERVA ROSSA, PERONI GRAN RISERVA PURO MALTO, PERONI GRAN RISERVA BIANCA, PERONI FORTE, PERONI SENZA GLUTINE, PERONI CHILL LEMON, PERONCINO, ITALA PILSEN, RAFFO, CRYSTALL WUHRER, WUHRER and MEANTIME.

Section iconCompany Overview

Headquarters
Via Renato Birolli 8 Rome, 00155 IT
Phone number
NAICS Code
722 - Food Services and Drinking Places
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Birra Peroni's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Birra Peroni's revenue is in the range of $100M$1B

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