Insights

Growing Market Presence Birra Peroni's extensive production volume of over 6 million hectoliters in Italy and over 2 million exported annually indicates robust market penetration and international reach, presenting opportunities to introduce new product lines or premium offerings in established markets.

Innovation in Beverages The launch of Nastro Azzurro Zero highlights the company’s responsiveness to consumer trends towards health-conscious and zero-alcohol products, signaling potential for expanding zero-alcohol or low-calorie beer options to meet evolving customer preferences.

Strategic Marketing Collaborations Partnerships with iconic football clubs like AC Milan and Inter Milan suggest strong brand association with sports and lifestyle, creating opportunities for targeted marketing campaigns, sponsorships, and limited-edition collaborations to boost brand visibility and engagement.

Digital and Data Focus Utilizing advanced tech stack including Power BI and Google Analytics demonstrates an emphasis on data-driven decision-making, which can be leveraged to identify customer segments, optimize sales strategies, and tailor marketing efforts for different markets and demographics.

Premium Portfolio Expansion Birra Peroni's diverse brand portfolio, including craft-style, gluten-free, and specialty beers, offers opportunities to upsell or cross-sell premium and niche products to consumers seeking variety, quality, and innovation in their beverage choices.

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Birra Peroni Tech Stack

Birra Peroni uses 8 technology products and services including Power BI, cdnjs, MySQL, and more. Explore Birra Peroni's tech stack below.

  • Power BI
    Business Intelligence
  • cdnjs
    Content Delivery Network
  • MySQL
    Database
  • iubenda
    Governance, Risk And Compliance
  • UIKit
    UI Frameworks
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Age Gate
    Wordpress Plugins

Birra Peroni's Email Address Formats

Birra Peroni uses at least 2 format(s):
Birra Peroni Email FormatsExamplePercentage
FLast@peroni.itJDoe@peroni.it
68%
FirstLast@peroni.itJohnDoe@peroni.it
28%
FMiddleLast@peroni.itJMichaelDoe@peroni.it
2%
FirstMiddleLast@peroni.itJohnMichaelDoe@peroni.it
2%
First.Last@birraperoni.itJohn.Doe@birraperoni.it
80%
FLast@birraperoni.itJDoe@birraperoni.it
20%

Frequently Asked Questions

Where is Birra Peroni's headquarters located?

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Birra Peroni's main headquarters is located at 8 Viaduct Renato Birolli Tor Sapienza, Lazio 00155 Italy. The company has employees across 5 continents, including EuropeAfricaNorth America.

What is Birra Peroni's phone number?

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You can contact Birra Peroni's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Birra Peroni's official website and social media links?

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Birra Peroni's official website is birraperoni.it and has social profiles on LinkedIn.

What is Birra Peroni's NAICS code?

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Birra Peroni's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Birra Peroni have currently?

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As of April 2026, Birra Peroni has approximately 878 employees across 5 continents, including EuropeAfricaNorth America. Key team members include Head Of Integrated Marketing Communication: S. T.Head Of Ecommerce: B. G.Head Of National Account Managers: M. C.. Explore Birra Peroni's employee directory with LeadIQ.

What industry does Birra Peroni belong to?

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Birra Peroni operates in the Food and Beverage Services industry.

What technology does Birra Peroni use?

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Birra Peroni's tech stack includes Power BIcdnjsMySQLiubendaUIKitBootstrapGoogle AnalyticsAge Gate.

What is Birra Peroni's email format?

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Birra Peroni's email format typically follows the pattern of FLast@peroni.it. Find more Birra Peroni email formats with LeadIQ.

Birra Peroni

Food and Beverage ServicesLazio, Italy501-1000 Employees

Birra Peroni S.r.l is an Italian Company part of Asahi Europe & International and a major player in the italian brewing industry. Birra Peroni was born in Vigevano in 1846 and is an icon of Made in Italy in the world. 

Birra Peroni is deeply rooted in Italy with: the headquarter in Rome, since 1864, offices in Milan, 3 plants (Rome, Padova and Bari), and 1 malting plant in Pomezia. Operating for over 170 years with expertise, commitment and passion in making beer, we produce with passion and pride the finest and best Italian beers, and our rich portfolio of brands.

In Italy the annual production of Birra Peroni is over 6 million hectoliters, brewed in Rome, Bari and Padova, of which over 2 millions are exported. 

The brands marketed by Birra Peroni are: PERONI, NASTRO AZZURRO, PILSNER URQUELL, ST. STEFANUS, GROLSCH, TOURTEL, PERONI GRAN RISERVA DOPPIO MALTO, PERONI GRAN RISERVA ROSSA, PERONI GRAN RISERVA PURO MALTO, PERONI GRAN RISERVA BIANCA, PERONI FORTE, PERONI SENZA GLUTINE, PERONI CHILL LEMON, PERONCINO, ITALA PILSEN, RAFFO, CRYSTALL WUHRER, WUHRER and MEANTIME.

Section iconCompany Overview

Headquarters
8 Viaduct Renato Birolli Tor Sapienza, Lazio 00155 Italy
Phone number
NAICS Code
722 - Food Services and Drinking Places
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    Birra Peroni's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Birra Peroni's revenue is estimated to be in the range of $10M$25M

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