Insights

Strong Market Presence Birra Peroni's long-standing history and extensive local manufacturing facilities across Italy, along with a significant export volume, demonstrate its established market presence and potential for expanding distribution channels both nationally and internationally.

Product Innovation The company's recent launch of Nastro Azzurro Zero highlights its focus on health-conscious consumer trends, opening opportunities for tailored marketing and sales strategies in the zero-alcohol and low-ABV beer segments.

Brand Collaborations Partnerships with major football clubs like AC Milan create limited-edition products that can be leveraged as unique sales propositions, appealing to sports enthusiasts and enhancing brand engagement for promotional campaigns.

Digital Engagement Utilizing advanced analytics and digital tools such as Power BI and Google Analytics indicates an openness to data-driven marketing, providing avenues to identify target audiences and optimize promotional efforts for increased sales.

Growth in Premium Segments With a diverse portfolio including high-end and craft-style brands like Peroni Gran Riserva and Meantime, there are opportunities to target premium consumers and upscale establishments looking for quality imported beers.

Similar companies to Birra Peroni

Birra Peroni Tech Stack

Birra Peroni uses 8 technology products and services including Power BI, cdnjs, MySQL, and more. Explore Birra Peroni's tech stack below.

  • Power BI
    Business Intelligence
  • cdnjs
    Content Delivery Network
  • MySQL
    Database
  • iubenda
    Governance, Risk And Compliance
  • UIKit
    UI Frameworks
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Age Gate
    Wordpress Plugins

Birra Peroni's Email Address Formats

Birra Peroni uses at least 2 format(s):
Birra Peroni Email FormatsExamplePercentage
FLast@peroni.itJDoe@peroni.it
67%
FirstLast@peroni.itJohnDoe@peroni.it
28%
FMiddleLast@peroni.itJMichaelDoe@peroni.it
3%
FirstMiddleLast@peroni.itJohnMichaelDoe@peroni.it
1%
First.Last@peroni.itJohn.Doe@peroni.it
1%
First.Last@birraperoni.itJohn.Doe@birraperoni.it
80%
FLast@birraperoni.itJDoe@birraperoni.it
20%

Frequently Asked Questions

Where is Birra Peroni's headquarters located?

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Birra Peroni's main headquarters is located at 8 Viaduct Renato Birolli Roma, Lazio 00155 Italy. The company has employees across 5 continents, including EuropeAfricaNorth America.

What is Birra Peroni's phone number?

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You can contact Birra Peroni's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Birra Peroni's official website and social media links?

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Birra Peroni's official website is birraperoni.it and has social profiles on LinkedIn.

How much revenue does Birra Peroni generate?

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As of March 2026, Birra Peroni's annual revenue is estimated to be $523M.

What is Birra Peroni's NAICS code?

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Birra Peroni's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Birra Peroni have currently?

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As of March 2026, Birra Peroni has approximately 875 employees across 5 continents, including EuropeAfricaNorth America. Key team members include Head Of Integrated Marketing Communication: S. T.Head Of Ecommerce: B. G.Head Of National Account Managers: M. C.. Explore Birra Peroni's employee directory with LeadIQ.

What industry does Birra Peroni belong to?

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Birra Peroni operates in the Food and Beverage Services industry.

What technology does Birra Peroni use?

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Birra Peroni's tech stack includes Power BIcdnjsMySQLiubendaUIKitBootstrapGoogle AnalyticsAge Gate.

What is Birra Peroni's email format?

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Birra Peroni's email format typically follows the pattern of FLast@peroni.it. Find more Birra Peroni email formats with LeadIQ.

Birra Peroni

Food and Beverage ServicesLazio, Italy501-1000 Employees

Birra Peroni S.r.l is an Italian Company part of Asahi Europe & International and a major player in the italian brewing industry. Birra Peroni was born in Vigevano in 1846 and is an icon of Made in Italy in the world. 

Birra Peroni is deeply rooted in Italy with: the headquarter in Rome, since 1864, offices in Milan, 3 plants (Rome, Padova and Bari), and 1 malting plant in Pomezia. Operating for over 170 years with expertise, commitment and passion in making beer, we produce with passion and pride the finest and best Italian beers, and our rich portfolio of brands.

In Italy the annual production of Birra Peroni is over 6 million hectoliters, brewed in Rome, Bari and Padova, of which over 2 millions are exported. 

The brands marketed by Birra Peroni are: PERONI, NASTRO AZZURRO, PILSNER URQUELL, ST. STEFANUS, GROLSCH, TOURTEL, PERONI GRAN RISERVA DOPPIO MALTO, PERONI GRAN RISERVA ROSSA, PERONI GRAN RISERVA PURO MALTO, PERONI GRAN RISERVA BIANCA, PERONI FORTE, PERONI SENZA GLUTINE, PERONI CHILL LEMON, PERONCINO, ITALA PILSEN, RAFFO, CRYSTALL WUHRER, WUHRER and MEANTIME.

Section iconCompany Overview

Headquarters
8 Viaduct Renato Birolli Roma, Lazio 00155 Italy
Phone number
NAICS Code
722 - Food Services and Drinking Places
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    Birra Peroni's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Birra Peroni's revenue is estimated to be in the range of $10M$25M

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