Insights

Strong Market Presence Birra Peroni is a leading Italian brewing company with over 170 years of heritage and an annual production exceeding 6 million hectoliters, including over 2 million exported, indicating robust domestic and international demand opportunities.

Product Innovation The launch of Nastro Azzurro Zero demonstrates the company's responsiveness to health-conscious consumers and trending zero-alcohol beverage markets, opening avenues for expanding non-alcoholic and low-alcohol brand portfolios.

Strategic Partnerships Collaborations with prominent sports teams such as AC Milan position Birra Peroni as a lifestyle brand with potential for co-branded promotions, limited editions, and targeted marketing campaigns to attract sports fans and brand loyalists.

Digital Engagement Utilization of advanced tech tools like Google Analytics and Power BI suggests a data-driven approach to consumer insights, presenting opportunities to tailor marketing strategies and increase sales through personalized digital campaigns.

Financial Growth Potential With revenues between $10M and $25M and being part of the larger Asahi group, Birra Peroni has financial stability and scalability potential to explore new markets, product lines, and strategic acquisitions to accelerate sales growth.

Similar companies to Birra Peroni

Birra Peroni Tech Stack

Birra Peroni uses 8 technology products and services including Power BI, cdnjs, MySQL, and more. Explore Birra Peroni's tech stack below.

  • Power BI
    Business Intelligence
  • cdnjs
    Content Delivery Network
  • MySQL
    Database
  • iubenda
    Governance, Risk And Compliance
  • UIKit
    UI Frameworks
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Age Gate
    Wordpress Plugins

Birra Peroni's Email Address Formats

Birra Peroni uses at least 2 format(s):
Birra Peroni Email FormatsExamplePercentage
FLast@peroni.itJDoe@peroni.it
67%
FirstLast@peroni.itJohnDoe@peroni.it
28%
FMiddleLast@peroni.itJMichaelDoe@peroni.it
3%
FirstMiddleLast@peroni.itJohnMichaelDoe@peroni.it
1%
First.Last@peroni.itJohn.Doe@peroni.it
1%
First.Last@birraperoni.itJohn.Doe@birraperoni.it
80%
FLast@birraperoni.itJDoe@birraperoni.it
20%

Frequently Asked Questions

Where is Birra Peroni's headquarters located?

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Birra Peroni's main headquarters is located at Via Renato Birolli 8, Rome, 00155, IT. The company has employees across 5 continents, including EuropeAfricaNorth America.

What is Birra Peroni's phone number?

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You can contact Birra Peroni's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Birra Peroni's official website and social media links?

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Birra Peroni's official website is birraperoni.it and has social profiles on LinkedIn.

How much revenue does Birra Peroni generate?

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As of October 2025, Birra Peroni's annual revenue is estimated to be $523M.

What is Birra Peroni's NAICS code?

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Birra Peroni's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Birra Peroni have currently?

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As of October 2025, Birra Peroni has approximately 855 employees across 5 continents, including EuropeAfricaNorth America. Key team members include Head Of Integrated Marketing Communication: S. T.Head Of National Account Managers: M. C.Head Of On Premise Trade Marketing: S. F.. Explore Birra Peroni's employee directory with LeadIQ.

What industry does Birra Peroni belong to?

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Birra Peroni operates in the Food and Beverage Services industry.

What technology does Birra Peroni use?

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Birra Peroni's tech stack includes Power BIcdnjsMySQLiubendaUIKitBootstrapGoogle AnalyticsAge Gate.

What is Birra Peroni's email format?

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Birra Peroni's email format typically follows the pattern of FLast@peroni.it. Find more Birra Peroni email formats with LeadIQ.

Birra Peroni

Food and Beverage ServicesItaly501-1000 Employees

Birra Peroni S.r.l is an Italian Company part of Asahi Europe & International and a major player in the italian brewing industry. Birra Peroni was born in Vigevano in 1846 and is an icon of Made in Italy in the world. 

Birra Peroni is deeply rooted in Italy with: the headquarter in Rome, since 1864, offices in Milan, 3 plants (Rome, Padova and Bari), and 1 malting plant in Pomezia. Operating for over 170 years with expertise, commitment and passion in making beer, we produce with passion and pride the finest and best Italian beers, and our rich portfolio of brands.

In Italy the annual production of Birra Peroni is over 6 million hectoliters, brewed in Rome, Bari and Padova, of which over 2 millions are exported. 

The brands marketed by Birra Peroni are: PERONI, NASTRO AZZURRO, PILSNER URQUELL, ST. STEFANUS, GROLSCH, TOURTEL, PERONI GRAN RISERVA DOPPIO MALTO, PERONI GRAN RISERVA ROSSA, PERONI GRAN RISERVA PURO MALTO, PERONI GRAN RISERVA BIANCA, PERONI FORTE, PERONI SENZA GLUTINE, PERONI CHILL LEMON, PERONCINO, ITALA PILSEN, RAFFO, CRYSTALL WUHRER, WUHRER and MEANTIME.

Section iconCompany Overview

Headquarters
Via Renato Birolli 8, Rome, 00155, IT
Phone number
NAICS Code
722 - Food Services and Drinking Places
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    Birra Peroni's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Birra Peroni's revenue is estimated to be in the range of $10M$25M

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