Member Engagement Private club with a strong emphasis on family programming and social calendars presents opportunities to upsell advanced member engagement solutions such as a CRM for member communications, a loyalty or referral program, and event management software to streamline private events and guest experiences.

Facilities Upsell World class golf, tennis, and pool facilities offer cross-sell opportunities for equipment, apparel, coaching, and sponsorship programs, as well as corporate event packages and seasonal memberships.

Digital Modernization Tech stack shows reliance on general tools which signals readiness for a modern digital platform including a redesigned website, online tee time and reservation system, CRM integration, and marketing automation to boost member acquisition and retention.

HR & Talent Since they have a sizeable payroll and staffing needs, there is potential to provide recruitment marketing, HRIS integration, payroll, benefits administration, and onboarding solutions to improve talent management.

Risk & Reputation The publicized civil lawsuit note suggests a need for risk management, crisis communications, and vendor or cyber risk services to protect brand and ensure compliant operations.