Cross-border travel Leverage the stable cross-border passenger and vehicle traffic between Vancouver Island and Washington State to offer bundled travel experiences, lodging, and attraction passes that increase on-board and partner-led bookings.

Package upsell Capitalize on exclusive hotel and local attraction packages to upsell to frequent travelers, tour operators, and corporate groups seeking convenient, end-to-end itineraries.

B2B partnerships Position as a gateway for regional tourism boards, hotels, and activity providers to co-market packages, shuttle and excursion add-ons, and cross-promotional campaigns targeting travelers in the Pacific Northwest.

Digital optimization Utilize the existing tech stack and analytics footprint to optimize booking funnels, personalize offers, and retarget potential customers with cross-sell campaigns across travel and hospitality channels.

SMB growth With a mid-size operation and revenue in the tens of millions, pursue partnerships with mid-market tour operators and local attractions to expand distribution, increase occupancy, and diversify revenue streams beyond ferry tickets.