Policy Influence Target clients seeking public policy advocacy and crisis management support, leveraging Black Rock Group’s experience with CEOs, White House, and Capitol Hill to expand services in political communications and reputation management.

Crisis Readiness Position as a go-to partner for crisis communications and reputation resilience for mid-sized firms in regulated sectors, offering proactive media training and rapid response capabilities.

Public Affairs Leverage deep government relations experience to upsell strategic campaigns, media strategy, and grassroots mobilization services to organizations navigating public policy changes.

Digital Foundations Cross-sell integrated digital and analytics offerings by highlighting the tech stack and data-driven measurement capabilities (tags, analytics, consent tools) to optimize campaigns and ROI.

Midmarket Focus Prospect mid-sized to large clients in finance, energy, and corporate sectors that require high-level communications, investor relations alignment, and reputational risk management, aligning with a firm of 51-200 employees with substantial revenue.