Targeted Memberships The company offers an attractive membership program that provides members with free shooting sessions and discounts on merchandise and training, indicating an opportunity to cross-sell related products and premium membership packages to enthusiasts and repeat customers.

Training Expansion With a professional team of former military and law enforcement personnel offering various levels of firearms and self-defense training, there is potential to promote advanced courses, private coaching, and corporate or security firm partnerships.

Retail Synergies The retail guns and gear sales present an avenue to upsell accessories, ammunition, and related safety equipment, especially to experienced shooters and members engaged in training programs.

Technology Integration Utilizing tools like WooCommerce and Mailchimp indicates a solid digital infrastructure; this can be leveraged to launch targeted marketing campaigns, loyalty programs, and online sales initiatives to grow customer engagement.

Market Positioning Positioned as a key competitor in the firearms and recreational range space with unique features like Denver's only 100-yard rifle range, the company can attract serious and professional shooters willing to invest in high-end training and equipment.