Strong Market Presence Blue 84 operates in the well-established apparel manufacturing industry with an annual revenue between 50 and 100 million dollars, indicating substantial market engagement and potential for upselling premium licensed apparel and custom design services.

Niche Focus Specializing in collegiate and school pride apparel, Blue 84 offers excellent opportunities to collaborate on partnerships with educational institutions and booster clubs seeking high-quality, trend-setting merchandise.

Technological Integration Utilizing a modern tech stack including SAP, Cloudflare, and marketing automation tools like Klaviyo, Blue 84 emphasizes efficiency and customer engagement, opening avenues for innovative digital solutions and supply chain enhancements.

Expansion Potential With a workforce of up to 1000 employees and a focus on fast, reliable service, there is significant scope to scale production, diversify product offerings, and explore new market segments within the licensed apparel space.

Competitive Positioning Positioned alongside similar industry players with sizable revenues, Blue 84's emphasis on iconic collegiate wear and strong customer loyalty presents opportunities to offer complementary products, custom branding, and exclusive licensing deals to deepen customer relationships.