Unique Brewery Location Blue Blaze Brewing's location in the historic Savona Mill redevelopment project in Charlotte's West End offers a unique selling point for attracting customers interested in experiencing craft beer in a historical setting.

Local Sourcing Emphasis With a focus on using locally-sourced ingredients in their beer production, Blue Blaze Brewing can capitalize on the growing trend of consumers preferring products that support local businesses and sustainable practices.

Community Engagement Opportunities Being less than a mile from Third Ward's Frasier Park and close to the Stewart Creek Greenway, Blue Blaze Brewing has the potential to engage with the local community through events, sponsorships, and partnerships, boosting brand visibility and loyalty.

Tech-Savvy Marketing Tools Utilizing technology tools like Facebook Pixel, Squarespace, and Google Font API, Blue Blaze Brewing demonstrates a forward-thinking approach to marketing and customer engagement, potentially attracting tech-savvy consumers and creating targeted sales opportunities.

Competitive Positioning In a competitive landscape with other local breweries like Triple C Brewing Company, Legion Brewing Company, and Sycamore Brewing, Blue Blaze Brewing can differentiate itself through its unique location, community engagement, and emphasis on local sourcing, carving out a distinct niche for sales growth.