Insights

Digital Insurance Innovation Blue Insurance Hong Kong is positioned as Hong Kong’s first fully digital life insurer, emphasizing seamless online application processes and personalized, transparent insurance products. This innovative approach appeals to tech-savvy consumers seeking convenience and clarity, creating opportunities to cross-sell digital-based complementary financial services and advanced insurance solutions.

Strong Market Presence With a revenue comparable to major players like Prudential and FWD, Blue Insurance demonstrates significant market traction within Hong Kong’s insurance sector. Its focus on simplicity and customer empowerment can be leveraged to target retail clients and organizations interested in enhancing their employee benefits with easy-to-understand, digital insurance offerings.

Expanding Product Portfolio Recent product launches such as the Blue Jai mascot and outpatient top-up plans show Blue’s commitment to diversifying its insurance solutions. Sales opportunities exist in promoting these innovative products to existing users and engaging new segments, especially those seeking flexible health and life coverage options.

Technology-Driven Engagement Utilizing advanced marketing tools like Google Ads, Hotjar, and WhatsApp Business, Blue Insurance actively engages customers digitally, offering tailored experiences and real-time support. This digital engagement framework can be expanded to include targeted campaigns, affiliate partnerships, and premium customer loyalty programs to drive increased uptake.

Strategic Partnerships & Growth Joint venture backing from Hillhouse Investment and Tencent provides Blue Insurance with substantial growth potential and access to innovative technological resources. There are opportunities to collaborate with corporate clients, fintech firms, and health platforms to increase distribution channels and develop new insurance products aligned with evolving market needs.

Blue HK Tech Stack

Blue HK uses 8 technology products and services including Visual Website Optimizer, Open Graph, Qualtrics, and more. Explore Blue HK's tech stack below.

  • Visual Website Optimizer
    Analytics
  • Open Graph
    Content Management System
  • Qualtrics
    Online Form Builders
  • Java
    Programming Languages
  • X-XSS-Protection
    Security
  • Quantcast
    System Analytics & Monitoring
  • Headless UI
    UI Frameworks
  • YouTube
    Video Players

Blue HK's Email Address Formats

Blue HK uses at least 1 format(s):
Blue HK Email FormatsExamplePercentage
First.Last@blue.com.hkJohn.Doe@blue.com.hk
49%
First@blue.com.hkJohn@blue.com.hk
1%
First.Last@blue.com.hkJohn.Doe@blue.com.hk
49%
First@blue.com.hkJohn@blue.com.hk
1%

Frequently Asked Questions

Where is Blue HK's headquarters located?

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Blue HK's main headquarters is located at Hong Kong Island Hong Kong. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is Blue HK's official website and social media links?

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Blue HK's official website is blue.com.hk and has social profiles on LinkedIn.

What is Blue HK's NAICS code?

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Blue HK's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Blue HK have currently?

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As of February 2026, Blue HK has approximately 84 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Ceo: C. H.Chief Financial Officer: K. K.Vp And Head Of Digital & Marketing: D. W.. Explore Blue HK's employee directory with LeadIQ.

What industry does Blue HK belong to?

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Blue HK operates in the Insurance industry.

What technology does Blue HK use?

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Blue HK's tech stack includes Visual Website OptimizerOpen GraphQualtricsJavaX-XSS-ProtectionQuantcastHeadless UIYouTube.

What is Blue HK's email format?

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Blue HK's email format typically follows the pattern of First.Last@blue.com.hk. Find more Blue HK email formats with LeadIQ.

When was Blue HK founded?

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Blue HK was founded in 2018.

Blue HK

InsuranceHong Kong Island, Hong Kong51-200 Employees

Blue is Hong Kong’s first digital life insurer - in fact we are more than that, much more. 

Blue designs simple, flexible insurance solutions with revolutionary  experiences for you. We embrace technology to focus on your insurance needs now and into the future.

Forget about filling stacks of paper forms crammed with complex terms and conditions. We stand for clear product features, easy to understand terms, and products that you can personalise and buy directly from us online – your underwriter. 

We hold ourselves accountable to our customers’ life protection needs, by offering direct online application experience and easy to understand products. No hidden charges. Just insurance solutions you value.

We believe you know what you need best. We take pride in thinking ahead of our times, providing you with alternative options, because at the end of the day, we want to empower you to take full control of your own safety net.

Blue is a joint venture between Hillhouse Investment and Tencent Holdings Limited. 

Blue Insurance Limited is an authorized insurer under the Insurance Ordinance (Cap. 41) and only authorized to sell insurance products within Hong Kong.

Section iconCompany Overview

Headquarters
Hong Kong Island Hong Kong
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $10B

    Blue HK's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    Blue HK's revenue is estimated to be in the range of $10B

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