Insights

Digital Leadership As Hong Kong’s first fully digital life insurer, Blue Insurance uniquely positions itself to appeal to tech-savvy consumers seeking convenient, online insurance solutions, creating opportunities to upsell digital premium products and personalized coverage services.

Innovative Product Launches Recent launches like Blue Jai and the WeMedi Top Up Protector demonstrate Blue’s commitment to expanding its product portfolio, indicating potential sales avenues for complementary health and outpatient insurance solutions tailored for the digital market.

Strategic Partnerships Joint venture backing from Hillhouse Investment and Tencent provides Blue with strong financial and technological support, opening opportunities to collaborate on integrated insurance and tech-driven financial services.

Customer Engagement Campaigns Initiatives such as the #WeSupport post-vaccination campaign reveal a proactive approach to community engagement, creating opportunities to develop targeted insurance packages aligned with health and wellness trends.

Market Positioning With a revenue of approximately $10 billion and a focus on clear, flexible online products, Blue is well-positioned to capitalize on the increasing demand for transparent, simple insurance solutions in Hong Kong’s competitive market, offering opportunities for cross-selling and expansion into related financial services.

Blue Insurance Hong Kong Tech Stack

Blue Insurance Hong Kong uses 8 technology products and services including Bing Ads, Google Ads Conversion Tracking, Hotjar, and more. Explore Blue Insurance Hong Kong's tech stack below.

  • Bing Ads
    Advertising Networks
  • Google Ads Conversion Tracking
    Analytics
  • Hotjar
    Analytics
  • Google Fonts API
    Font Scripts
  • WhatsApp Business
    Live Chat
  • Envoy
    Load Balancers
  • Quantcast
    System Analytics & Monitoring
  • Bootstrap
    UI Frameworks

Blue Insurance Hong Kong's Email Address Formats

Blue Insurance Hong Kong uses at least 1 format(s):
Blue Insurance Hong Kong Email FormatsExamplePercentage
First.Last@blue.com.hkJohn.Doe@blue.com.hk
97%
First@blue.com.hkJohn@blue.com.hk
3%

Frequently Asked Questions

Where is Blue Insurance Hong Kong's headquarters located?

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Blue Insurance Hong Kong's main headquarters is located at Hong Kong, HK. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is Blue Insurance Hong Kong's official website and social media links?

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Blue Insurance Hong Kong's official website is blue.com.hk and has social profiles on LinkedIn.

What is Blue Insurance Hong Kong's NAICS code?

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Blue Insurance Hong Kong's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Blue Insurance Hong Kong have currently?

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As of October 2025, Blue Insurance Hong Kong has approximately 85 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Chief Financial Officer: K. K.Head Of Brokerage And Partnership: S. N.Head Of Internal Audit: J. H.. Explore Blue Insurance Hong Kong's employee directory with LeadIQ.

What industry does Blue Insurance Hong Kong belong to?

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Blue Insurance Hong Kong operates in the Insurance industry.

What technology does Blue Insurance Hong Kong use?

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Blue Insurance Hong Kong's tech stack includes Bing AdsGoogle Ads Conversion TrackingHotjarGoogle Fonts APIWhatsApp BusinessEnvoyQuantcastBootstrap.

What is Blue Insurance Hong Kong's email format?

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Blue Insurance Hong Kong's email format typically follows the pattern of First.Last@blue.com.hk. Find more Blue Insurance Hong Kong email formats with LeadIQ.

When was Blue Insurance Hong Kong founded?

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Blue Insurance Hong Kong was founded in 2018.
Blue Insurance Hong Kong

Blue Insurance Hong Kong

InsuranceHong Kong, Hong Kong51-200 Employees

Blue is Hong Kong’s first digital life insurer - in fact we are more than that, much more. 

Blue designs simple, flexible insurance solutions with revolutionary  experiences for you. We embrace technology to focus on your insurance needs now and into the future.

Forget about filling stacks of paper forms crammed with complex terms and conditions. We stand for clear product features, easy to understand terms, and products that you can personalise and buy directly from us online – your underwriter. 

We hold ourselves accountable to our customers’ life protection needs, by offering direct online application experience and easy to understand products. No hidden charges. Just insurance solutions you value.

We believe you know what you need best. We take pride in thinking ahead of our times, providing you with alternative options, because at the end of the day, we want to empower you to take full control of your own safety net.

Blue is a joint venture between Hillhouse Investment and Tencent Holdings Limited. 

Blue Insurance Limited is an authorized insurer under the Insurance Ordinance (Cap. 41) and only authorized to sell insurance products within Hong Kong.

Section iconCompany Overview

Headquarters
Hong Kong, HK
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $10B

    Blue Insurance Hong Kong's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    Blue Insurance Hong Kong's revenue is estimated to be in the range of $10B

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