Sustainability Growth Blue Onion Media recently appointed a chief sustainability officer, signaling a formal push into sustainability initiatives. This presents an opportunity to offer ESG-aligned media strategies, reporting capabilities, and transparent ROI metrics to attract clients with sustainability goals.

Domestic Expertise With experience negotiating in over 125 media markets nationwide and substantial national and Denver market placements, there is potential to upsell regional advertisers on expanded national reach or to cross-sell multi-market campaigns to clients seeking broad coverage.

ROI Focused Toolkit Position the agency’s strength in maximizing media ROI to prospective clients by offering advanced measurement, attribution, and optimization services, including case studies demonstrating cost-effective multi-channel media plans.

Midmarket Target Company size (11-50 employees) and revenue range ($10M-$25M) align with mid-market brands that need value-driven, hands-on media planning. Target growth-ready regional advertisers looking for accountable, candid partnerships.

Tech Stack Fit Leverage their current tech stack and digital presence to propose integrated offerings such as CRM-driven attribution, website analytics enhancements, and e-commerce marketing integrations that align with clients using WordPress, Shopify, and Microsoft 365 ecosystems.