Insights

Expansion & Growth Blue Ox has a history of geographic and capability expansion, including new store openings (Loomis, CA) and recent acquisitions (Ace Robbins, PA). This indicates a growth trajectory and potential for cross-sell of towing and weight distribution products to a broader customer base, including newer dealer networks and service locations.

Dealer & RV Network Strategic partnerships and events with major RV dealers and organizations (General RV Center partnership; Wildsam Readers' Choice Awards participation) signal strong avenues for partnerships, co-marketing, and channel-driven sales to reach RV enthusiasts and towing customers through established networks.

Leadership & Training Promotion of a dedicated director of training suggests emphasis on technician and installer education, creating opportunities for training programs, certification, and upsell of accessories that require professional installation or endorsement from Blue Ox.

Product Ecosystem A robust line of towing products and weight distributing hitches (SwayPro and TrackPro) positions Blue Ox for bundling opportunities with RV OEMs, dealers, and after-market installers seeking integrated towing solutions and system-wide stability features.

Market Positioning Moderately sized player with revenue in the mid tens of millions and notable industry recognition, suggesting room to compete with mid-market hitches and towing accessories by emphasizing reliability, heritage (established in 1925), and product reliability to capture more share from peers.

Blue Ox Tech Stack

Blue Ox uses 8 technology products and services including DoubleClick Floodlight, Microsoft Outlook, Twemoji, and more. Explore Blue Ox's tech stack below.

  • DoubleClick Floodlight
    Advertising
  • Microsoft Outlook
    Email
  • Twemoji
    Font Scripts
  • UPS
    Logistics
  • Kinsta
    Platform As A Service
  • Google Analytics
    Web Analytics
  • GoDaddy
    Web Hosting
  • Autoptimize
    Web Platform Extensions

Blue Ox's Email Address Formats

Blue Ox uses at least 1 format(s):
Blue Ox Email FormatsExamplePercentage
FirstLast@blueox.comJohnDoe@blueox.com
84%
FirLast@blueox.comJohDoe@blueox.com
10%
Last@blueox.comDoe@blueox.com
4%
First.Last@blueox.comJohn.Doe@blueox.com
2%

Frequently Asked Questions

What is Blue Ox's official website and social media links?

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Blue Ox's official website is blueox.com and has social profiles on LinkedIn.

How much revenue does Blue Ox generate?

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As of July 2026, Blue Ox's annual revenue is estimated to be $25M - $50M.

What is Blue Ox's NAICS code?

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Blue Ox's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Blue Ox have currently?

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As of July 2026, Blue Ox has approximately 72 employees across 1 continents, including North America. Key team members include Owner: K. H.Owner: S. I.Regional Manager - South Central: J. S.. Explore Blue Ox's employee directory with LeadIQ.

What industry does Blue Ox belong to?

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Blue Ox operates in the Motor Vehicle Manufacturing industry.

What technology does Blue Ox use?

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Blue Ox's tech stack includes DoubleClick FloodlightMicrosoft OutlookTwemojiUPSKinstaGoogle AnalyticsGoDaddyAutoptimize.

What is Blue Ox's email format?

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Blue Ox's email format typically follows the pattern of FirstLast@blueox.com. Find more Blue Ox email formats with LeadIQ.

When was Blue Ox founded?

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Blue Ox was founded in 1925.
Blue Ox logo

Blue Ox

Motor Vehicle ManufacturingNebraska, United States51-200 Employees

Blue Ox is a mid-sized motor vehicle manufacturing company that designs and builds towing equipment for motorhomes. Its product lineup includes receiver-mount tow bars for dinghy towing, baseplates for towed vehicles, supplementary braking systems, and a full range of hitch accessories. The company also produces weight-distributing trailer hitches, including models with sway prevention and sway management technologies.

Headquartered in Pender, Nebraska, the company traces its origins to 1925 when it was founded as Automatic Equipment Manufacturing, Inc. Within the industry, Blue Ox serves RV owners and related markets with its towing equipment, and it has expanded its footprint through a Loomis, California location opening in 2023 and the acquisition of Ace Robbins, Inc. in 2025.

Section iconCompany Overview

Website
blueox.com
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1925
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Blue Ox's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Blue Ox's revenue is estimated to be in the range of $25M - $50M

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