Strong Regional Presence As the largest NPR affiliate in Western North Carolina reaching 650,000 regional listeners across 14 counties, BPR offers significant local engagement potential for regional advertising and sponsorship partnerships.

Growing Digital Audience With a focus on award-winning journalism and podcasts, BPR is expanding its digital footprint, creating opportunities for targeted digital advertising and content distribution to a highly engaged and diverse audience.

Funding and Revenue Scale Having a revenue range of 10 to 25 million dollars, BPR demonstrates financial stability and capacity for investment in innovative media technology, audience development initiatives, and new content partnerships.

Professional Staffing Recent hires including growth reporters, a news director, and a director of audience indicate ongoing staff expansion and content development, providing opportunities for collaborations in media technology, content syndication, and recruitment solutions.

Community Engagement As a nonprofit organization committed to serving its community through journalism and events, BPR is open to partnerships that enhance community outreach, educational programming, and local event sponsorships which can be leveraged for brand visibility.