Insights

Expansive Service Offerings BlueChoice provides a wide range of health coverage options including individual, small group, and large group plans, along with value-added benefits like vision, dental, and wellness programs. This diverse portfolio presents an opportunity to offer tailored benefits packages to different customer segments, enhancing cross-selling potential.

Digital Health Innovations With services like Blue CareOnDemand and a user-friendly mobile app, BlueChoice demonstrates a strong commitment to digital healthcare solutions. These platforms improve member engagement and convenience, suggesting upsell opportunities for advanced telehealth services and digital health integrations.

Strong Market Presence Operating since 1984 and serving a large customer base in South Carolina, BlueChoice's established reputation and regional focus create opportunities for partnerships with local healthcare providers and community organizations to expand market penetration.

Financial Growth Potential With revenues between 250 and 500 million dollars, BlueChoice shows solid financial stability within the insurance industry. This stability allows for investments in innovative products, technology upgrades, and expanded marketing efforts to grow their membership base.

Targeted Wellness Programs The exclusive FOCUSfwd wellness incentive program demonstrates a focus on proactive health management. Sales opportunities exist in expanding wellness partnerships and offering customized health promotion solutions to employers looking to improve employee health outcomes.

BlueChoice HealthPlan of South Carolina, Inc. Tech Stack

BlueChoice HealthPlan of South Carolina, Inc. uses 8 technology products and services including Drupal, Google Fonts API, Modernizr, and more. Explore BlueChoice HealthPlan of South Carolina, Inc.'s tech stack below.

  • Drupal
    Content Management System
  • Google Fonts API
    Font Scripts
  • Modernizr
    Javascript Libraries
  • FancyBox
    Javascript Libraries
  • FingerprintJS
    Javascript Libraries
  • HSTS
    Security
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics

Media & News

BlueChoice HealthPlan of South Carolina, Inc.'s Email Address Formats

BlueChoice HealthPlan of South Carolina, Inc. uses at least 1 format(s):
BlueChoice HealthPlan of South Carolina, Inc. Email FormatsExamplePercentage
First.Last@bluechoicesc.comJohn.Doe@bluechoicesc.com
50%
First.Last@bluechoicesc.comJohn.Doe@bluechoicesc.com
50%

Frequently Asked Questions

What is BlueChoice HealthPlan of South Carolina, Inc.'s official website and social media links?

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BlueChoice HealthPlan of South Carolina, Inc.'s official website is bluechoicesc.com and has social profiles on LinkedIn.

How much revenue does BlueChoice HealthPlan of South Carolina, Inc. generate?

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As of February 2026, BlueChoice HealthPlan of South Carolina, Inc.'s annual revenue is estimated to be $76M.

What is BlueChoice HealthPlan of South Carolina, Inc.'s NAICS code?

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BlueChoice HealthPlan of South Carolina, Inc.'s NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does BlueChoice HealthPlan of South Carolina, Inc. have currently?

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As of February 2026, BlueChoice HealthPlan of South Carolina, Inc. has approximately 139 employees across 2 continents, including North AmericaEurope. Key team members include Chief Financial Officer: J. T.Chief Medical Officer Bluechoice Healthplan; Bcbs Exchange Plan: L. K.Vice President And Chief Marketing Officer: D. K.. Explore BlueChoice HealthPlan of South Carolina, Inc.'s employee directory with LeadIQ.

What industry does BlueChoice HealthPlan of South Carolina, Inc. belong to?

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BlueChoice HealthPlan of South Carolina, Inc. operates in the Insurance industry.

What technology does BlueChoice HealthPlan of South Carolina, Inc. use?

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BlueChoice HealthPlan of South Carolina, Inc.'s tech stack includes DrupalGoogle Fonts APIModernizrFancyBoxFingerprintJSHSTSGoogle Tag ManagerGoogle Analytics.

What is BlueChoice HealthPlan of South Carolina, Inc.'s email format?

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BlueChoice HealthPlan of South Carolina, Inc.'s email format typically follows the pattern of First.Last@bluechoicesc.com. Find more BlueChoice HealthPlan of South Carolina, Inc. email formats with LeadIQ.

When was BlueChoice HealthPlan of South Carolina, Inc. founded?

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BlueChoice HealthPlan of South Carolina, Inc. was founded in 1984.

BlueChoice HealthPlan of South Carolina, Inc.

Insurance51-200 Employees

Since 1984, BlueChoice® HealthPlan has been a trusted leader in providing health coverage to the residents of South Carolina. Our mission is to deliver diversified, affordable and high quality health coverage to our members to help them achieve optimum health and wellness.

We offer a variety of services for individuals, small groups, and large groups. Here’s a snapshot of what we provide:
•	All-inclusive office visit copayments that help members save money.
•	Comprehensive benefit packages tailored for both large and small employers.
•	Plans for individuals and Medicaid recipients.
•	Vision, dental, and employee assistance programs, and other value-added products and services.
•	The exclusive FOCUSfwd® Wellness Incentive Program that encourages healthy choices.
•	Online doctor visits anytime, anywhere with Blue CareOnDemand℠ powered by MDLIVE®.
•	A FREE mobile app that provides easy access to your benefits.
•	Dedicated account management teams that deliver exceptional group service.

Our individual plans are designed to meet the diverse needs of our members, offering a range of options, including plans with a $0 primary care physician copayment. 

For small groups, we have more than 20 plans that suit employers with 2 to 50 employees. 

Our Choice Level Funded product (for groups of 10+) provides an alternative funding coverage option for businesses aiming to lower healthcare costs while still offering quality coverage to their employees. 

For large groups, we offer a series of affordable and comprehensive health plans for employers with over 50 employees.

BlueChoice HealthPlan of South Carolina is an independent licensee of the Blue Cross Blue Shield Association. 

We are an Equal Opportunity Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information, or any other legally protected status.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1984
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    BlueChoice HealthPlan of South Carolina, Inc.'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    BlueChoice HealthPlan of South Carolina, Inc.'s revenue is estimated to be in the range of $250M$500M

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