Insights

Council Partnerships BlueFit's proven model of working directly with councils to operate multiple leisure sites demonstrates a scalable path for expanding to new local government areas. This presents opportunities to offer end to end facility management, asset lifecycle optimization, and data driven performance services to councils seeking trusted partners.

CSR Powered Growth BlueFit Foundation shows a strong community and social impact footprint, creating openings to partner with brands and government programs on sponsorship, CSR campaigns, and donor management solutions. This could be complemented by programs to promote inclusion and accessibility marketing, engaging corporate sponsors and community stakeholders.

Enterprise Operations With a footprint across numerous sites and a sizable revenue scale, BlueFit operates at an enterprise level, creating demand for advanced facility management tech, scheduling and occupancy analytics, energy management, and integrated marketing analytics to improve utilization and cost efficiency.

Training Partnerships BlueFit's collaboration with Leisure Employment Australia highlights a focus on workforce development; there is room to offer expanded training platforms, apprenticeships, and safety certifications to the leisure sector, leveraging partnerships and incentives to accelerate talent pipelines.

Regional Expansion Recent cross state partnerships indicate a scalable growth model across Victoria, South Australia, and Western Australia; there is potential to position a standardized, multi site service framework and procurement program to support faster geographic expansion and consistent customer experience.

Similar companies to BlueFit

BlueFit Tech Stack

BlueFit uses 8 technology products and services including Open Graph, RSS, Google Workspace, and more. Explore BlueFit's tech stack below.

  • Open Graph
    Content Management System
  • RSS
    Content Management System
  • Google Workspace
    Email
  • jQuery Migrate
    Javascript Libraries
  • Microsoft Word
    Office Suites
  • Elementor
    Page Builders
  • UIKit
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

BlueFit's Email Address Formats

BlueFit uses at least 1 format(s):
BlueFit Email FormatsExamplePercentage
First.Last@bluefit.com.auJohn.Doe@bluefit.com.au
84%
First@bluefit.com.auJohn@bluefit.com.au
8%
First.L@bluefit.com.auJohn.D@bluefit.com.au
7%
First.MiddleLast@bluefit.com.auJohn.MichaelDoe@bluefit.com.au
1%

Frequently Asked Questions

Where is BlueFit's headquarters located?

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BlueFit's main headquarters is located at 78a Napier Street Napier, Western Australia 3040 Australia. The company has employees across 5 continents, including OceaniaSouth AmericaEurope.

What is BlueFit's official website and social media links?

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BlueFit's official website is bluefit.com.au and has social profiles on LinkedIn.

What is BlueFit's NAICS code?

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BlueFit's NAICS code is 713 - Amusement, Gambling, and Recreation Industries.

How many employees does BlueFit have currently?

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As of June 2026, BlueFit has approximately 567 employees across 5 continents, including OceaniaSouth AmericaEurope. Key team members include Chief Financial Officer: O. R.Chief People Officer: L. D.Chief Operating Officer: J. M.. Explore BlueFit's employee directory with LeadIQ.

What industry does BlueFit belong to?

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BlueFit operates in the Recreational Facilities industry.

What technology does BlueFit use?

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BlueFit's tech stack includes Open GraphRSSGoogle WorkspacejQuery MigrateMicrosoft WordElementorUIKitGoogle Analytics.

What is BlueFit's email format?

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BlueFit's email format typically follows the pattern of First.Last@bluefit.com.au. Find more BlueFit email formats with LeadIQ.

When was BlueFit founded?

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BlueFit was founded in 2007.
BlueFit logo

BlueFit

Recreational FacilitiesWestern Australia, Australia501-1000 Employees

BlueFit provides facility management services for leisure and recreation sites, primarily partnering with local councils to operate pools and leisure centres and manage assets on their behalf. The company pursues a quality-over-quantity approach with senior management closely involved in communities and a hands-on leadership style. During its first decade, BlueFit supported around 30 recreational sites and runs the BlueFit Foundation to fund sport and recreation for children who would otherwise lack access. 
 
 Founded in 2007 at the Lane Cove Aquatic Leisure Centre, the firm is based in Western Australia and operates within the recreational facilities industry. A recent development includes a partnership with the City of Newcastle to operate pools and address evolving community needs.

Section iconCompany Overview

Headquarters
78a Napier Street Napier, Western Australia 3040 Australia
NAICS Code
713 - Amusement, Gambling, and Recreation Industries
Founded
2007
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    BlueFit's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    BlueFit's revenue is estimated to be in the range of $100M$250M

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