Acquisition Potential BlueKai's acquisition by Oracle for over $400M showcases potential interest in data-driven advertising services companies, indicating a market for similar acquisitions in the industry.

Tech Stack Integration With a tech stack consisting of Google Analytics, SiteCatalyst, Google Tag Manager, and more, BlueKai's compatibility with widely used tools presents opportunities for seamless integration into existing tech ecosystems of potential clients.

Market Expansion BlueKai's positioning within Oracle's Data and Marketing Clouds signifies an established market presence, opening doors for expansion opportunities and partnerships within the Oracle customer base.

Competitive Landscape Being in the same revenue range as companies like Quantcast, Zeotap, and Piwik PRO, BlueKai has the potential to capitalize on its competitive standing and differentiate its offerings to attract clients from similar organizations.

Revenue Growth Potential With BlueKai's revenue falling in the $10M - $50M range and a funding of $15M, there is room for potential growth and scalability, indicating opportunities to target clients looking for scalable advertising solutions.