Acquisition by Oracle BlueKai's acquisition by Oracle in 2014 for over $400M indicates the company's value in the marketing cloud ecosystem. This presents an opportunity to leverage Oracle's resources and network for potential cross-selling to Oracle's existing customer base.
Tech Integration BlueKai's integration with tech stacks like Google Analytics, Adobe Tag Manager, and others positions it as a compatible solution for businesses using similar tools. This integration compatibility presents a sales opportunity for companies seeking seamless data management across platforms.
Market Positioning BlueKai competes with companies like Quantcast, Zeotap, and Piwik PRO in the advertising services sector. Understanding the competitive landscape and differentiators can help identify specific market segments where BlueKai offers a unique value proposition for potential clients.
Revenue Range With a revenue range of $10M - $50M, BlueKai falls within the mid-tier revenue bracket compared to similar companies. This suggests a market segment comprising of businesses with a moderate budget for advertising services, presenting opportunities for targeted sales strategies.
Employee Size BlueKai's employee size of 51-200 positions it as a mid-sized company in the industry. Leveraging a mid-sized team can offer personalized customer service and agility in adapting to client needs, providing a competitive edge in sales engagements requiring tailored solutions.
BlueKai uses 6 technology products and services including Google Analytics, SiteCatalyst, jQuery, and more. Explore BlueKai's tech stack below.
| BlueKai Email Formats | Percentage |
| First@bluekai.com | 44% |
| FirstL@bluekai.com | 25% |
| FLast@bluekai.com | 19% |
| Last@bluekai.com | 12% |
Advertising ServicesUnited States51-200 Employees
BlueKai serves as a staple of the Oracle Data Cloud, as well as the Oracle Marketing Cloud. To learn more follow the Oracle Marketing Cloud page on LinkedIn, or visit our website at: http://www.oracle.com/marketingcloud
Company Overview
Funding & FinancialsBlueKai has raised a total of $15M of funding over 4 rounds. Their latest funding round was raised on Jan 20, 2012 in the amount of $15M.
BlueKai's revenue is in the range of $10M$50M
Funding & FinancialsBlueKai has raised a total of $15M of funding over 4 rounds. Their latest funding round was raised on Jan 20, 2012 in the amount of $15M.
BlueKai's revenue is in the range of $10M$50M
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