Strategic Oracle Partnership BlueKai is an integral part of the Oracle Data Cloud and Oracle Marketing Cloud, providing potential opportunities for cross-selling with Oracle's extensive customer base.
Acquisition by Oracle Being acquired by Oracle in 2014 for over $400M has strengthened BlueKai's position in the market, presenting a credibility boost for sales pitches and collaborations.
Technology Stack Integration BlueKai's tech stack includes Google Analytics, jQuery, and more, showcasing compatibility with widely used tools that can resonate with tech-savvy prospects.
Revenue and Funding With revenues in the range of $10M - $50M and funding of $15M, BlueKai demonstrates financial stability that can attract potential partners looking for established players.
Competitive Landscape Among similar companies like Quantcast and Zeotap, BlueKai's unique positioning in the advertising services industry offers a differentiating factor that can be leveraged in competitive pitches.