Strategic Acquisition by Oracle BlueKai was acquired by Oracle for $400M, positioning itself as part of Oracle's Marketing Cloud. Utilize Oracle's market presence to explore cross-selling opportunities within the Oracle ecosystem.

Technology Integration Opportunities BlueKai's tech stack includes SiteCatalyst, jQuery, Adobe Tag Manager, and others. Identify potential clients using similar technologies for seamless integration and added value proposition in the advertising services sector.

Focused Market Expansion With a revenue range of $10M - 50M and 51-200 employees, BlueKai demonstrates growth potential. Target mid-sized companies seeking data-driven advertising solutions that align with BlueKai's offerings.

Competitive Landscape Analysis Analyze competitors like Quantcast, Zeotap, and Piwik PRO to differentiate BlueKai's value proposition. Highlight unique selling points and leverage market trends to position BlueKai effectively in a crowded market.

Employee Engagement for Client Acquisition Engage with BlueKai's 51-200 employees to understand client needs and tailor solutions accordingly. Cultivate relationships internally to drive client acquisition and retention through personalized services.