Insights

Innovation Leadership Bluelab's recent launch of the OnePen, a 3-in-1 connected handheld device, highlights its focus on innovative, user-friendly solutions that enhance precision and efficiency in plant monitoring. Opportunity exists to target growers seeking advanced technology to improve productivity and data accuracy.

Product Upgrades The major upgrades to Bluelab's controller range, unveiled at MJBIZ Con 2023, position the company as a leader in automated nutrient and pH control systems. This creates potential sales avenues with commercial indoor farms and vertical growers investing in scalable automation.

Strategic Partnerships Collaborations with vertical farming operators like De Lettuce Bear demonstrate Bluelab’s ability to align with innovative, high-growth cultivation methods. This indicates opportunities to support vertical and indoor farms with tailored measurement and control solutions.

Global Expansion Following its acquisition of Autogrow and partnership initiatives, Bluelab is expanding into new territories and customer segments. Businesses seeking reliable global suppliers for hydroponic and controlled environment agriculture can be targeted for premium product offerings.

Growing Market Presence With a revenue range of 100 to 250 million dollars and a strategic focus on education and customer experience, Bluelab's strong brand positioning offers opportunities for upselling complementary products, service contracts, and advanced data management solutions in the hydroponic and indoor farming markets.

Bluelab Tech Stack

Bluelab uses 8 technology products and services including Facebook Pixel, jsDelivr, HubSpot Cookie Policy Banner, and more. Explore Bluelab's tech stack below.

  • Facebook Pixel
    Analytics
  • jsDelivr
    Content Delivery Network
  • HubSpot Cookie Policy Banner
    Cookie Compliance
  • Marked
    Javascript Libraries
  • Zendesk Chat
    Live Chat
  • Priority Hints
    Performance
  • Bootstrap
    UI Frameworks
  • Max Mega Menu
    Widgets

Media & News

Bluelab's Email Address Formats

Bluelab uses at least 1 format(s):
Bluelab Email FormatsExamplePercentage
First.Last@bluelab.comJohn.Doe@bluelab.com
44%
First@bluelab.comJohn@bluelab.com
9%
First.L@bluelab.comJohn.D@bluelab.com
3%
First.Last@bluelab.comJohn.Doe@bluelab.com
44%

Frequently Asked Questions

Where is Bluelab's headquarters located?

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Bluelab's main headquarters is located at 8 Whiore Avenue Tauranga, Bay of Plenty 3110 New Zealand. The company has employees across 6 continents, including OceaniaEuropeNorth America.

What is Bluelab's phone number?

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You can contact Bluelab's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bluelab's official website and social media links?

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Bluelab's official website is bluelab.com and has social profiles on LinkedInCrunchbase.

What is Bluelab's SIC code NAICS code?

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Bluelab's SIC code is 7371 - Computer Programming Services NAICS code is 31-33 - Manufacturing.

How many employees does Bluelab have currently?

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As of March 2026, Bluelab has approximately 73 employees across 6 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: J. J.Chief Marketing Officer: L. L.Chief Revenue Officer: A. S.. Explore Bluelab's employee directory with LeadIQ.

What industry does Bluelab belong to?

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Bluelab operates in the Manufacturing industry.

What technology does Bluelab use?

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Bluelab's tech stack includes Facebook PixeljsDelivrHubSpot Cookie Policy BannerMarkedZendesk ChatPriority HintsBootstrapMax Mega Menu.

What is Bluelab's email format?

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Bluelab's email format typically follows the pattern of First.Last@bluelab.com. Find more Bluelab email formats with LeadIQ.

How much funding has Bluelab raised to date?

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As of March 2026, Bluelab has raised $14K in funding. The last funding round occurred on Jul 17, 2024 for $14K.

Bluelab

ManufacturingBay of Plenty, New Zealand51-200 Employees

Bluelab is a global company with our headquarters located in New Zealand.  
 
We are a proud team of Product Designers, Engineers & Educators who design and make products that change the way tomorrow’s world grows plants and food.
 
Our educators train hydroponic retailers and growers in how to use Bluelab products to accurately measure conductivity, pH, and temperature in their local markets.
 
Our team has more than 30 years of experience in the development of electronic equipment for use by the hydroponic industry.
 
Our philosophy is to design simple, practical, usable, accurate and reliable products.
 
The Bluelab product range covers:
 
• Portable handheld meters.
• 24/7 monitors to keep an eye on the parameters critical to successful growth.
• Automated nutrient control, pH and water temperature.
• Bluelab® Connect ™ applications allow data recording and remote viewing via a personal computer and mobile application.
• Bluelab Pro Controller and Bluelab Peripod control pH and nutrients levels in the reservoir.
• Solutions for calibration, storage and cleaning of your Bluelab probes.
 
At Bluelab, we love to delight our customers not only with our products but also with the service and experiences we create

Section iconCompany Overview

Headquarters
8 Whiore Avenue Tauranga, Bay of Plenty 3110 New Zealand
Phone number
SIC Code
7371 - Computer Programming Services
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $14K

    Bluelab has raised a total of $14K of funding over 5 rounds. Their latest funding round was raised on Jul 17, 2024 in the amount of $14K.

  • $100M$250M

    Bluelab's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $14K

    Bluelab has raised a total of $14K of funding over 5 rounds. Their latest funding round was raised on Jul 17, 2024 in the amount of $14K.

  • $100M$250M

    Bluelab's revenue is estimated to be in the range of $100M$250M

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