Insights

Strong Market Presence Bluestone Perennials has a substantial revenue base between 10 and 25 million dollars and ships over 3 million plants annually, indicating a well-established customer base and significant market reach that can be further expanded through targeted product offerings.

Family-Driven Growth As a family-owned and operated business with a history dating back over 50 years, Bluestone has built brand loyalty and trust, creating opportunities to leverage personalized marketing and exclusive product lines to deepen customer engagement.

E-Commerce Focus With recent technological investments including tools like Optimizely, Klaviyo, and cloud infrastructure, Bluestone emphasizes online sales channels, providing a platform to introduce new digital marketing strategies and enhance customer experience.

Sustainable Agriculture The company's use of soil-less potting mediums and plastic cell-packs reflects a focus on modern, environmentally friendly gardening practices, allowing potential collaboration on sustainability initiatives and eco-conscious product innovations.

Expansion Opportunities Given Bluestone's growth history and broad geographic outreach, there are opportunities for sales expansion into new markets or product segments such as landscape design, gardening services, or exclusive plant varieties to increase revenue streams.

Bluestone Perennials Tech Stack

Bluestone Perennials uses 8 technology products and services including Optimizely, Microsoft Advertising, Cloudflare CDN, and more. Explore Bluestone Perennials's tech stack below.

  • Optimizely
    A/B Testing
  • Microsoft Advertising
    Advertising
  • Cloudflare CDN
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • Element UI
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • HTTP/3
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Media & News

Bluestone Perennials's Email Address Formats

Bluestone Perennials uses at least 1 format(s):
Bluestone Perennials Email FormatsExamplePercentage
First.Last@bluestoneperennials.comJohn.Doe@bluestoneperennials.com
53%
FirstL@bluestoneperennials.comJohnD@bluestoneperennials.com
20%
Last@bluestoneperennials.comDoe@bluestoneperennials.com
20%
FLast@bluestoneperennials.comJDoe@bluestoneperennials.com
7%

Frequently Asked Questions

Where is Bluestone Perennials's headquarters located?

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Bluestone Perennials's main headquarters is located at 7211 Middle Ridge Rd, Madison, OH 44057, US. The company has employees across 1 continents, including North America.

What is Bluestone Perennials's phone number?

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You can contact Bluestone Perennials's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bluestone Perennials's official website and social media links?

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Bluestone Perennials's official website is bluestoneperennials.com and has social profiles on LinkedIn.

How much revenue does Bluestone Perennials generate?

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As of October 2025, Bluestone Perennials's annual revenue is estimated to be $8.1M.

What is Bluestone Perennials's SIC code NAICS code?

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Bluestone Perennials's SIC code is 5261 - Retail Nurseries, Lawn and Garden Supply Stores NAICS code is 44-45 - Retail Trade.

How many employees does Bluestone Perennials have currently?

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As of October 2025, Bluestone Perennials has approximately 51 employees across 1 continents, including North America. Key team members include Shipping Manager: L. C.Principal: K. S.Biocontrol Coordinator: S. D.. Explore Bluestone Perennials's employee directory with LeadIQ.

What industry does Bluestone Perennials belong to?

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Bluestone Perennials operates in the Retail industry.

What technology does Bluestone Perennials use?

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Bluestone Perennials's tech stack includes OptimizelyMicrosoft AdvertisingCloudflare CDNCart FunctionalityElement UIKlaviyoHTTP/3Google Analytics.

What is Bluestone Perennials's email format?

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Bluestone Perennials's email format typically follows the pattern of First.Last@bluestoneperennials.com. Find more Bluestone Perennials email formats with LeadIQ.

When was Bluestone Perennials founded?

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Bluestone Perennials was founded in 1972.
Bluestone Perennials

Bluestone Perennials

RetailUnited States51-200 Employees

Bluestone is a family owned and operated business founded in 1972. We grow and ship over 3 million plants a year nationwide.   We are located in Northeast Ohio close to Lake Erie.

Bluestone Perennials was started in two small rented glass houses in Mentor, OH in 1972.  Richard Boonstra had a vision that the new plastic cell-packs and soil-less potting mediums were a natural fit with mailorder marketing and sales.  He and his wife, Patti, and their two teen-aged children set their feet on a path that would become their life’s work.  They shipped 400 orders that first year from a card table sized office set up in the potting area.  Three years and larger rented facilities later, sales were good enough for Rich to devote himself full time to Bluestone.

In 1978, the Boonstras purchased a vegetable farm on 47 acres in Madison, OH.  The big farmhouse was in sad repair, but the land was good.  They set about fixing up the house, and for the first 15 years, the office occupied half of the house.  That first year Bluestone sold vegetables, mums, pumpkins, and, oh yes, perennials.  Every year saw growth and more greenhouses.

Section iconCompany Overview

Headquarters
7211 Middle Ridge Rd, Madison, OH 44057, US
Phone number
SIC Code
5261 - Retail Nurseries, Lawn and Garden Supply Stores
NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Bluestone Perennials's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Bluestone Perennials's revenue is estimated to be in the range of $10M$25M

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