Insights

Growing Market Presence Bluestone Perennials has demonstrated consistent growth since its founding in 1972, expanding from small greenhouses to shipping over 3 million plants annually nationwide, signaling a strong, expanding customer base and potential for further market penetration.

Family-Owned Authenticity As a family-owned business with a long history, Bluestone values quality and reliability, which can be appealing to customers seeking trusted, sustainable suppliers and opens opportunities for partnership aligned with values-driven branding.

Technology Adoption Utilizing advanced digital tools such as Klaviyo, Google Analytics, and HTTP/3 indicates a focus on digital marketing and online customer engagement, presenting opportunities to enhance marketing campaigns and personalized outreach initiatives.

Potential for Expansion With revenue estimates between 10 and 25 million dollars and a robust online infrastructure, Bluestone is positioned to expand its product offerings or enter new markets, providing openings for collaborations in new sales channels or product lines.

Complementary Competitors Compared to similar companies like White Flower Farm and Johnny’s Selected Seeds, Bluestone's mid-size scale suggests opportunities for strategic partnerships or distribution collaborations to increase market share and product visibility.

Bluestone Perennials Tech Stack

Bluestone Perennials uses 8 technology products and services including Optimizely, Microsoft Advertising, Cloudflare CDN, and more. Explore Bluestone Perennials's tech stack below.

  • Optimizely
    A/B Testing
  • Microsoft Advertising
    Advertising
  • Cloudflare CDN
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • Element UI
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • HTTP/3
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Media & News

Bluestone Perennials's Email Address Formats

Bluestone Perennials uses at least 1 format(s):
Bluestone Perennials Email FormatsExamplePercentage
First.Last@bluestoneperennials.comJohn.Doe@bluestoneperennials.com
53%
FirstL@bluestoneperennials.comJohnD@bluestoneperennials.com
20%
Last@bluestoneperennials.comDoe@bluestoneperennials.com
20%
FLast@bluestoneperennials.comJDoe@bluestoneperennials.com
7%

Frequently Asked Questions

What is Bluestone Perennials's phone number?

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You can contact Bluestone Perennials's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bluestone Perennials's official website and social media links?

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Bluestone Perennials's official website is bluestoneperennials.com and has social profiles on LinkedIn.

How much revenue does Bluestone Perennials generate?

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As of January 2026, Bluestone Perennials's annual revenue is estimated to be $8.1M.

What is Bluestone Perennials's SIC code NAICS code?

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Bluestone Perennials's SIC code is 5261 - Retail Nurseries, Lawn and Garden Supply Stores NAICS code is 44-45 - Retail Trade.

How many employees does Bluestone Perennials have currently?

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As of January 2026, Bluestone Perennials has approximately 22 employees across 1 continents, including North America. Key team members include Shipping Manager: L. C.Field Manager: W. W.Principal: K. S.. Explore Bluestone Perennials's employee directory with LeadIQ.

What industry does Bluestone Perennials belong to?

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Bluestone Perennials operates in the Retail industry.

What technology does Bluestone Perennials use?

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Bluestone Perennials's tech stack includes OptimizelyMicrosoft AdvertisingCloudflare CDNCart FunctionalityElement UIKlaviyoHTTP/3Google Analytics.

What is Bluestone Perennials's email format?

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Bluestone Perennials's email format typically follows the pattern of First.Last@bluestoneperennials.com. Find more Bluestone Perennials email formats with LeadIQ.

When was Bluestone Perennials founded?

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Bluestone Perennials was founded in 1972.

Bluestone Perennials

RetailOhio, United States11-50 Employees

Bluestone is a family owned and operated business founded in 1972. We grow and ship over 3 million plants a year nationwide.   We are located in Northeast Ohio close to Lake Erie.

Bluestone Perennials was started in two small rented glass houses in Mentor, OH in 1972.  Richard Boonstra had a vision that the new plastic cell-packs and soil-less potting mediums were a natural fit with mailorder marketing and sales.  He and his wife, Patti, and their two teen-aged children set their feet on a path that would become their life’s work.  They shipped 400 orders that first year from a card table sized office set up in the potting area.  Three years and larger rented facilities later, sales were good enough for Rich to devote himself full time to Bluestone.

In 1978, the Boonstras purchased a vegetable farm on 47 acres in Madison, OH.  The big farmhouse was in sad repair, but the land was good.  They set about fixing up the house, and for the first 15 years, the office occupied half of the house.  That first year Bluestone sold vegetables, mums, pumpkins, and, oh yes, perennials.  Every year saw growth and more greenhouses.

Section iconCompany Overview

Phone number
SIC Code
5261 - Retail Nurseries, Lawn and Garden Supply Stores
NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Bluestone Perennials's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Bluestone Perennials's revenue is estimated to be in the range of $10M$25M

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