Innovative Bluetooth Features Bluetooth SIG unveiled new features, including Auracast and Channel Sounding, at the Consumer Electronics Show, presenting an opportunity to showcase cutting-edge Bluetooth technology to potential partners and customers.

Launch of Bluetooth 6.0 With the recent launch of Bluetooth 6.0, sales teams can leverage the upgraded technology to engage prospects with enhanced capabilities and improved performance, positioning Bluetooth SIG as a leader in the industry.

Collaboration in Accessibility Track Participation in the CES Accessibility Track and collaboration with member companies to showcase Auracast devices demonstrate Bluetooth SIG's commitment to inclusivity and open doors for sales engagements with organizations prioritizing accessibility features.

Introduction of Bluetooth Channel Detection The announcement of Bluetooth Channel Detection, a new security feature offering precise distance measurement for devices, presents an opportunity for sales reps to approach security-focused clients with innovative Bluetooth solutions tailored to their needs.

Appointment of New CEO The appointment of Neville Meijers as CEO brings fresh leadership to Bluetooth SIG, providing a chance for sales teams to reengage with existing clients and introduce the company's direction under new management to potential partners.