BlueZoo Inc. Employee Directory
Software DevelopmentCalifornia, United States11-50 Employees
BlueZoo Inc. is a software development company based in Menlo Park, California, focused on audience measurement. It detects the presence and movement of people by passively collecting smartphone signals to quantify foot traffic, providing metrics such as total visitors, visits, and recurring visitors, all without collecting personal identifiers or requiring consumers to install an app. Most of its software runs in the cloud, and the company also designs and distributes Wi‑Fi sensors that customers place where measurement is needed, with sensors that can be small hardware devices or firmware running on third‑party hardware. BlueZoo operates two product lines, BlueZoo and Party Squasher, serving different markets; the former targets retail, out‑of‑home advertising, and insurance, while the latter provides solutions for short-term rental properties. Its customer base ranges from small and midsize businesses to large enterprises, and in June 2026 the company announced the addition of Bluetooth Low Energy measurement to its sensor platform at InfoComm.
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