Insights

Discount Leader B&M France operates within a large European discount retail network, indicating potential for cross-border supplier partnerships, shared procurement programs, and scalable merchandising strategies that can be explored for bulk supply deals and private label opportunities.

Expansion Footprint With hundreds of stores across France and the wider B&M group, there is a strong channel for rapid pilot programs and multi-store campaigns, suggesting opportunities for regionalized promotions, supplier onboarding at scale, and logistics optimization collaborations.

Digital Presence Active use of platforms like Instagram and Google My Business implies receptiveness to digital marketing, social commerce experiments, and data-driven advertising partnerships to drive foot traffic and online-to-offline sales for promotions and product launches.

Technology Stack Adoption of Oracle, PHP, and enterprise tooling indicates readiness for B2B tech integrations, POS modernization, inventory management enhancements, and API-enabled data sharing for improved supply chain visibility and procurement efficiency.

Talent & Scale A workforce of 30,000+ across the group and 500–1,000 employees in B&M France suggests opportunities in staffing solutions, training services, vendor-managed inventory programs, and scalable logistics or warehousing partnerships to support growth.

B&M France Tech Stack

B&M France uses 8 technology products and services including Instagram, Adobe, Amazon Route 53, and more. Explore B&M France's tech stack below.

  • Instagram
    Advertising
  • Adobe
    Audio, Video, Graphics
  • Amazon Route 53
    Domain Name Services
  • Oracle
    Enterprise
  • Google My Business
    Miscellaneous
  • Cisco
    Network Hardware
  • PHP
    Programming Languages
  • Teamtailor
    Recruitment Marketing

B&M France's Email Address Formats

B&M France uses at least 2 format(s):
B&M France Email FormatsExamplePercentage
First.Last@babou.frJohn.Doe@babou.fr
96%
Last@babou.frDoe@babou.fr
3%
First.MiddleLast@babou.frJohn.MichaelDoe@babou.fr
1%

Frequently Asked Questions

What is B&M France's phone number?

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You can contact B&M France's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is B&M France's official website and social media links?

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B&M France's official website is bmstores.fr and has social profiles on LinkedIn.

How much revenue does B&M France generate?

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As of July 2026, B&M France's annual revenue is estimated to be $10M - $25M.

What is B&M France's NAICS code?

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B&M France's NAICS code is 44-45 - Retail Trade.

How many employees does B&M France have currently?

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As of July 2026, B&M France has approximately 851 employees across 4 continents, including EuropeNorth AmericaAfrica. Key team members include Ceo B&m France: A. G.Ceo: D. C.Ceo: J. M.. Explore B&M France's employee directory with LeadIQ.

What industry does B&M France belong to?

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B&M France operates in the Retail industry.

What technology does B&M France use?

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B&M France's tech stack includes InstagramAdobeAmazon Route 53OracleGoogle My BusinessCiscoPHPTeamtailor.

What is B&M France's email format?

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B&M France's email format typically follows the pattern of First.Last@babou.fr. Find more B&M France email formats with LeadIQ.

When was B&M France founded?

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B&M France was founded in 1978.
B&M France logo

B&M France

RetailAuvergne-Rhône-Alpes, France501-1000 Employees

B&M France operates within a European discount retail network. The parent group runs a substantial store footprint, including more than 800 B&M stores and 149 B&M stores in France, along with 315 Heron Foods locations in England, and it employs a large workforce.

The company aims to offer customers a broad range of products at competitive prices, consistent with a discount retail model. It is headquartered in Cournon-d'Auvergne near Clermont-Ferrand, in the Auvergne-Rhône-Alpes region, and positions itself as a leading player in European discount retail.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1978
Employees
501-1000

Section iconFunding & Financials

  • $10M - $25M

    B&M France's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    B&M France's revenue is estimated to be in the range of $10M - $25M

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