Premium BMW Target BMW Royal Oak as a key premium dealership in Calgary with a strong service double-bed mix, focusing on new and certified pre-owned sales opportunities to expand their high-margin vehicle portfolio.

Service Growth Leverage their AMVIC Licensed status and factory-trained technicians to position service and maintenance packages, OEM parts upsells, and extended warranty programs to boost service revenue.

Crews & Scale With 51-200 employees and part of the Dilawri Group, tap into cross-dealer opportunities for trade-ins, bundled financing, and centralized marketing campaigns to drive volume across multiple brands.

Digital footprint Optimize and coordinate digital touchpoints (Facebook Pixel, Google Search Console) to run targeted local campaigns, lead attribution, and retargeting to capture in-market buyers in Calgary and surrounding areas.

Financial leverage Given revenue in the mid-range and a growing footprint, present financing, lease, and scalable service plans tailored to both new and used BMW buyers to increase deal size and long-term loyalty.