Insights

Diversified Distribution BNI Life's multi-channel distribution strategy encompassing Agency, Bancassurance, Employee Benefits, and Sharia channels presents multiple entry points for sales expansion. Partnering with BNI's extensive network, especially in bancassurance, offers a significant opportunity to cross-sell products to a broad customer base across Indonesia.

Growing Sharia Market BNI Life's ongoing development of Sharia-based insurance channels indicates a rising demand for Islamic financial products in Indonesia. This expansion opens avenues for tailored Sharia insurance solutions, appealing to customers seeking faith-compliant financial options.

Market Penetration Potential With BNI Life targeting increased reach across various segments through its multi-channel approach, there is significant potential to deepen market penetration. Sales efforts can focus on the sizable corporate employee benefits market and untapped individual policyholders.

Strategic Partnerships The company's joint venture structure, with a major stake from Sumitomo Life, provides access to international expertise and innovative insurance products. Leveraging this partnership can help develop differentiated offerings to attract new segments and enhance competitiveness.

Customer Segments Expansion BNI Life’s comprehensive product portfolio including Life, Health, Education, Investment, Pensions, and Syariah, enables tailored solutions for diverse customer needs. Targeted sales efforts can develop specialized packages to engage high-growth segments such as education savings and retirement planning.

BNI Life Tech Stack

BNI Life uses 8 technology products and services including Google Ads Conversion Tracking, Font Awesome, Vue.js, and more. Explore BNI Life's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Font Awesome
    Font Scripts
  • Vue.js
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • PWA
    Miscellaneous
  • Animate.css
    UI Frameworks
  • jQuery Waypoints
    Web Tools And Plugins
  • Facebook
    Widgets

BNI Life's Email Address Formats

BNI Life uses at least 1 format(s):
BNI Life Email FormatsExamplePercentage
First.Last@bni-life.co.idJohn.Doe@bni-life.co.id
98%
First@bni-life.co.idJohn@bni-life.co.id
1%
First.Middle@bni-life.co.idJohn.Michael@bni-life.co.id
1%

Frequently Asked Questions

Where is BNI Life's headquarters located?

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BNI Life's main headquarters is located at Jl. Gatot Subroto Kav 24-25, Jakarta, Jakarta 12930, ID. The company has employees across 2 continents, including AsiaNorth America.

What is BNI Life's official website and social media links?

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BNI Life's official website is bni-life.co.id and has social profiles on LinkedIn.

What is BNI Life's NAICS code?

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BNI Life's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does BNI Life have currently?

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As of October 2025, BNI Life has approximately 2.8K employees across 2 continents, including AsiaNorth America. Key team members include Chief Operation & Underwriting: P. T.Head Of Product Marketing: I. S. E.Head Of Digital & Alternatif Distribution: B. G. S. S.. Explore BNI Life's employee directory with LeadIQ.

What industry does BNI Life belong to?

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BNI Life operates in the Insurance industry.

What technology does BNI Life use?

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BNI Life's tech stack includes Google Ads Conversion TrackingFont AwesomeVue.jsSlickPWAAnimate.cssjQuery WaypointsFacebook.

What is BNI Life's email format?

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BNI Life's email format typically follows the pattern of First.Last@bni-life.co.id. Find more BNI Life email formats with LeadIQ.

When was BNI Life founded?

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BNI Life was founded in 1996.
BNI Life

BNI Life

InsuranceIndonesia1001-5000 Employees

PT BNI Life Insurance (BNI Life) merupakan perusahaan asuransi yang menyediakan berbagai produk asuransi seperti Asuransi Kehidupan (Jiwa), Kesehatan, Pendidikan, Investasi, Pensiun dan Syariah. Dalam menyelenggarakan kegiatan usahanya, BNI Life telah memperoleh izin usaha di bidang Asuransi Jiwa berdasarkan surat dari Menteri Keuangan Nomor 305/KMK.017/1997 tanggal 7 Juli 1997. Pendirian BNI Life, sejalan dengan kebutuhan perusahaan induknya, PT Bank Negara Indonesia (Persero) Tbk atau BNI, untuk menyediakan layanan dan jasa keuangan terpadu bagi semua nasabahnya (one-stop financial services).

Saat ini BNI Life telah hadir melalui 4 saluran distribusi yaitu Agency, Bancassurance, Employee Benefits dan Syariah. Agency dipasarkan melalui agen-agen yang memasarkan produk individu, sedangkan Bancassurance dipasarkan melalui jaringan BNI di seluruh Indonesia. Employee Benefits dikhususkan bagi produk-produk asuransi kumpulan ke perusahaan-perusahaan, sedangkan syariah memasarkan produk asuransi baik individu, ataupun kumpulan dengan prinsip syariah.

Pada tanggal 11 Maret 2014, Otoritas Jasa Keuangan (OJK) memberikan persetujuan perubahan kepemilikan saham PT BNI Life Insurance (”BNI Life”). Berdasarkan persetujuan tersebut pada tanggal 21 Maret 2014, BNI Life telah menyelenggarakan RUPSLB dengan agenda penerbitan saham baru sebanyak 120.279.633 lembar yang diambil seluruhnya oleh Sumitomo Life Insurance Company. 

Terhitung sejak tanggal 9 Mei 2014, BNI Life telah menjadi perusahaan asuransi kehidupan (jiwa) joint venture dengan PT Bank Negara Indonesia (Persero) Tbk tetap menjadi pemegang saham pengendali sebesar 60,000000%; Sumitomo Life Insurance Company memiliki 39.999993%; 0.000003% dimiliki oleh Yayasan Kesejahteraan Karyawan (YKP) BNI dan 0,000003% dimiliki oleh Yayasan Danar Dana Swadharma (YDD).

Section iconCompany Overview

Headquarters
Jl. Gatot Subroto Kav 24-25, Jakarta, Jakarta 12930, ID
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1996
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    BNI Life's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BNI Life's revenue is estimated to be in the range of $1B$10B

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