Insights

Diverse Distribution Channels BNI Life employs multiple distribution channels including agency, bancassurance, employee benefits, and Sharia-based products, providing a variety of touchpoints to engage different customer segments and expand market penetration.

Growing Sharia Focus The company is actively developing Sharia distribution channels alongside traditional channels, presenting opportunities to cross-sell Sharia-compliant insurance products to cater to Indonesia’s rising demand for Islamic financial services.

Strong Corporate Backing As a joint venture with BNI and Sumitomo Life, BNI Life benefits from robust backing and a strategic network, creating opportunities to leverage existing client relationships for upselling insurance and related financial services.

Significant Market Presence With a diverse product portfolio including life, health, investment, and pension insurance, BNI Life serves multiple customer needs, making it an ideal partner for tailored insurance solutions and expanding sales of integrated financial products.

Large Customer Base Operating through BNI’s extensive network and corporate policies, BNI Life has access to a wide customer base in Indonesia, offering potential for targeted cross-selling and upselling of complementary insurance and financial services.

BNI Life Tech Stack

BNI Life uses 8 technology products and services including Google Ads Conversion Tracking, Google Workspace, Vue.js, and more. Explore BNI Life's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Google Workspace
    Email
  • Vue.js
    Javascript Frameworks
  • Microsoft
    Miscellaneous
  • HSTS
    Security
  • jQuery Validation Plugin
    Web Tools And Plugins
  • Magnific Popup
    Web Tools And Plugins
  • AddThis
    Widgets

BNI Life's Email Address Formats

BNI Life uses at least 1 format(s):
BNI Life Email FormatsExamplePercentage
First.Last@bni-life.co.idJohn.Doe@bni-life.co.id
98%
First@bni-life.co.idJohn@bni-life.co.id
1%
First.Middle@bni-life.co.idJohn.Michael@bni-life.co.id
1%

Frequently Asked Questions

Where is BNI Life's headquarters located?

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BNI Life's main headquarters is located at Kav 24-25 Jl. Gatot Subroto Jakarta, Jakarta 12930 Indonesia. The company has employees across 2 continents, including AsiaNorth America.

What is BNI Life's official website and social media links?

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BNI Life's official website is bni-life.co.id and has social profiles on LinkedIn.

What is BNI Life's NAICS code?

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BNI Life's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does BNI Life have currently?

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As of May 2026, BNI Life has approximately 2.9K employees across 2 continents, including AsiaNorth America. Key team members include Head Of Product Marketing: I. S. E.Head Of Digital & Alternatif Distribution: G. S.Head Of It Infrastucture: A. A.. Explore BNI Life's employee directory with LeadIQ.

What industry does BNI Life belong to?

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BNI Life operates in the Insurance industry.

What technology does BNI Life use?

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BNI Life's tech stack includes Google Ads Conversion TrackingGoogle WorkspaceVue.jsMicrosoftHSTSjQuery Validation PluginMagnific PopupAddThis.

What is BNI Life's email format?

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BNI Life's email format typically follows the pattern of First.Last@bni-life.co.id. Find more BNI Life email formats with LeadIQ.

When was BNI Life founded?

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BNI Life was founded in 1996.

BNI Life

InsuranceJakarta, Indonesia1001-5000 Employees

PT BNI Life Insurance (BNI Life) merupakan perusahaan asuransi yang menyediakan berbagai produk asuransi seperti Asuransi Kehidupan (Jiwa), Kesehatan, Pendidikan, Investasi, Pensiun dan Syariah. Dalam menyelenggarakan kegiatan usahanya, BNI Life telah memperoleh izin usaha di bidang Asuransi Jiwa berdasarkan surat dari Menteri Keuangan Nomor 305/KMK.017/1997 tanggal 7 Juli 1997. Pendirian BNI Life, sejalan dengan kebutuhan perusahaan induknya, PT Bank Negara Indonesia (Persero) Tbk atau BNI, untuk menyediakan layanan dan jasa keuangan terpadu bagi semua nasabahnya (one-stop financial services).

Saat ini BNI Life telah hadir melalui 4 saluran distribusi yaitu Agency, Bancassurance, Employee Benefits dan Syariah. Agency dipasarkan melalui agen-agen yang memasarkan produk individu, sedangkan Bancassurance dipasarkan melalui jaringan BNI di seluruh Indonesia. Employee Benefits dikhususkan bagi produk-produk asuransi kumpulan ke perusahaan-perusahaan, sedangkan syariah memasarkan produk asuransi baik individu, ataupun kumpulan dengan prinsip syariah.

Pada tanggal 11 Maret 2014, Otoritas Jasa Keuangan (OJK) memberikan persetujuan perubahan kepemilikan saham PT BNI Life Insurance (”BNI Life”). Berdasarkan persetujuan tersebut pada tanggal 21 Maret 2014, BNI Life telah menyelenggarakan RUPSLB dengan agenda penerbitan saham baru sebanyak 120.279.633 lembar yang diambil seluruhnya oleh Sumitomo Life Insurance Company. 

Terhitung sejak tanggal 9 Mei 2014, BNI Life telah menjadi perusahaan asuransi kehidupan (jiwa) joint venture dengan PT Bank Negara Indonesia (Persero) Tbk tetap menjadi pemegang saham pengendali sebesar 60,000000%; Sumitomo Life Insurance Company memiliki 39.999993%; 0.000003% dimiliki oleh Yayasan Kesejahteraan Karyawan (YKP) BNI dan 0,000003% dimiliki oleh Yayasan Danar Dana Swadharma (YDD).

Section iconCompany Overview

Headquarters
Kav 24-25 Jl. Gatot Subroto Jakarta, Jakarta 12930 Indonesia
NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1996
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    BNI Life's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BNI Life's revenue is estimated to be in the range of $1B$10B

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