Insights

Diverse Distribution Channels BNI Life utilizes multiple distribution channels including Agency, Bancassurance, Employee Benefits, and Shariah-based products, offering numerous opportunities to tailor and upsell insurance solutions across different customer segments.

Market Expansion Focus The company's recent development of Sharia distribution channels indicates a strategic push to penetrate the growing Islamic finance market, opening avenues for specialized products and targeted marketing approaches.

Strong Financial Position With revenue ranging between one to ten billion dollars, BNI Life demonstrates solid financial health, providing a reliable partner for large-scale corporate and individual insurance solutions.

Strategic Ownership The company's joint venture structure with modern shareholders like Sumitomo Life and BNI offers opportunities for cross-border alliances, innovative product offerings, and expanded distribution networks.

Technology-Driven Approach BNI Life's use of advanced digital tools such as Vue.js, Progressive Web Apps, and targeted online tracking techniques positions it for digital marketing and personalized customer engagement, enhancing sales prospects in Indonesia’s digital-first landscape.

BNI Life Tech Stack

BNI Life uses 8 technology products and services including Google Ads Conversion Tracking, Font Awesome, Vue.js, and more. Explore BNI Life's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Font Awesome
    Font Scripts
  • Vue.js
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • PWA
    Miscellaneous
  • Animate.css
    UI Frameworks
  • jQuery Waypoints
    Web Tools And Plugins
  • Facebook
    Widgets

BNI Life's Email Address Formats

BNI Life uses at least 1 format(s):
BNI Life Email FormatsExamplePercentage
First.Last@bni-life.co.idJohn.Doe@bni-life.co.id
98%
First@bni-life.co.idJohn@bni-life.co.id
1%
First.Middle@bni-life.co.idJohn.Michael@bni-life.co.id
1%

Frequently Asked Questions

What is BNI Life's official website and social media links?

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BNI Life's official website is bni-life.co.id and has social profiles on LinkedIn.

What is BNI Life's NAICS code?

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BNI Life's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does BNI Life have currently?

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As of December 2025, BNI Life has approximately 2.8K employees across 2 continents, including AsiaNorth America. Key team members include Chief Operation & Underwriting: P. T.Vp - Gm Of Claim & Provider Division: O. S. H.Head Of Product Marketing: I. S. E.. Explore BNI Life's employee directory with LeadIQ.

What industry does BNI Life belong to?

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BNI Life operates in the Insurance industry.

What technology does BNI Life use?

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BNI Life's tech stack includes Google Ads Conversion TrackingFont AwesomeVue.jsSlickPWAAnimate.cssjQuery WaypointsFacebook.

What is BNI Life's email format?

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BNI Life's email format typically follows the pattern of First.Last@bni-life.co.id. Find more BNI Life email formats with LeadIQ.

When was BNI Life founded?

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BNI Life was founded in 1996.

BNI Life

InsuranceJakarta, Indonesia1001-5000 Employees

PT BNI Life Insurance (BNI Life) merupakan perusahaan asuransi yang menyediakan berbagai produk asuransi seperti Asuransi Kehidupan (Jiwa), Kesehatan, Pendidikan, Investasi, Pensiun dan Syariah. Dalam menyelenggarakan kegiatan usahanya, BNI Life telah memperoleh izin usaha di bidang Asuransi Jiwa berdasarkan surat dari Menteri Keuangan Nomor 305/KMK.017/1997 tanggal 7 Juli 1997. Pendirian BNI Life, sejalan dengan kebutuhan perusahaan induknya, PT Bank Negara Indonesia (Persero) Tbk atau BNI, untuk menyediakan layanan dan jasa keuangan terpadu bagi semua nasabahnya (one-stop financial services).

Saat ini BNI Life telah hadir melalui 4 saluran distribusi yaitu Agency, Bancassurance, Employee Benefits dan Syariah. Agency dipasarkan melalui agen-agen yang memasarkan produk individu, sedangkan Bancassurance dipasarkan melalui jaringan BNI di seluruh Indonesia. Employee Benefits dikhususkan bagi produk-produk asuransi kumpulan ke perusahaan-perusahaan, sedangkan syariah memasarkan produk asuransi baik individu, ataupun kumpulan dengan prinsip syariah.

Pada tanggal 11 Maret 2014, Otoritas Jasa Keuangan (OJK) memberikan persetujuan perubahan kepemilikan saham PT BNI Life Insurance (”BNI Life”). Berdasarkan persetujuan tersebut pada tanggal 21 Maret 2014, BNI Life telah menyelenggarakan RUPSLB dengan agenda penerbitan saham baru sebanyak 120.279.633 lembar yang diambil seluruhnya oleh Sumitomo Life Insurance Company. 

Terhitung sejak tanggal 9 Mei 2014, BNI Life telah menjadi perusahaan asuransi kehidupan (jiwa) joint venture dengan PT Bank Negara Indonesia (Persero) Tbk tetap menjadi pemegang saham pengendali sebesar 60,000000%; Sumitomo Life Insurance Company memiliki 39.999993%; 0.000003% dimiliki oleh Yayasan Kesejahteraan Karyawan (YKP) BNI dan 0,000003% dimiliki oleh Yayasan Danar Dana Swadharma (YDD).

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
1996
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    BNI Life's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BNI Life's revenue is estimated to be in the range of $1B$10B

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