Community Engagement Capitalize on in-person workshops and events like DIY Wood Sign sessions and Muffins & Mimosas to upsell add-ons (tools, varnishes, personalization), partner with local venues (wine bars, craft stores) to host co-branded sessions, and convert attendees into newsletter subscribers and repeat customers.

Franchise Scale Leverage Board & Brush’s franchising trajectory and partnerships (e.g., CAINZ) to target B2B collaborations or licensed locations in markets with high demand for hands-on art experiences, offering corporate team-building experiences and location-based pop-ups to expand footprint.

Gift & Personalization Promote personalized projects (surnames, monograms, event years) as premium gift options for holidays, weddings, and anniversaries, paired with targeted digital campaigns for gift-giving audiences and concierge design services for business clients.

Digital Maturity Utilize the current tech stack (Shopify storefront, WordPress site, CRM/Email via Mailchimp, analytics with Crazy Egg) to run retargeting, abandoned cart recovery, and segmented campaigns focusing on first-time visitors and workshop signups to drive incremental revenue with low incremental cost.

Small Business Growth With revenue under one million and a lean team, position as a cost-effective partner for school fundraisers, community clubs, and local nonprofits seeking hands-on crafts experiences, expanding revenue streams through workshops, private events, and seasonal programs.