Insights

Rapid Product Innovation boAt has demonstrated a strong focus on launching innovative wearable devices, such as ultra-slim metal smartwatches, advanced fitness trackers like the Ring 1, and high-quality TWS earbuds. This proactive product diversification presents opportunities to upsell complementary accessories, premium models, and customized solutions to a growing customer base seeking the latest technology.

Expanding Market Reach Recent leadership promotions and new product launches indicate boAt's strategic push into international markets and fitness segments. There is potential to collaborate on distribution channels, retail placements, and cross-promotions aimed at international markets and fitness-focused consumers to accelerate sales expansion.

Localized Technology Development boAt’s partnership with Indian semiconductor startup HrdWyr to develop indigenously designed chips like the Indus 1011 highlights a commitment to local innovation. This opens avenues for sales in domestic OEM contracts, custom chipset solutions, and strategic technology licensing opportunities with other brands seeking to localize their supply chains.

Strong Growth Trends As India’s leading audio brand and the second largest wearable brand worldwide, boAt’s rapid growth signals a substantial increase in consumer demand for lifestyle electronics. Business development efforts can target emerging markets, retail partnerships, and OEM collaborations to capitalize on this upward trajectory.

Strategic Investment Backed With substantial funding of $110 million and revenues up to $50 million, boAt is well-positioned for aggressive expansion, product development, and marketing campaigns. This financial backing provides sales teams with opportunities to explore joint ventures, distribution agreements, and co-branded programs to boost market penetration.

boAt Lifestyle Tech Stack

boAt Lifestyle uses 8 technology products and services including Microsoft Clarity, Quora Pixel, Crazy Egg, and more. Explore boAt Lifestyle's tech stack below.

  • Microsoft Clarity
    Analytics
  • Quora Pixel
    Analytics
  • Crazy Egg
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • RSS
    Content Management System
  • jQuery Migrate
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Slick
    Javascript Libraries

Media & News

boAt Lifestyle's Email Address Formats

boAt Lifestyle uses at least 2 format(s):
boAt Lifestyle Email FormatsExamplePercentage
First.Last@imaginemarketingindia.comJohn.Doe@imaginemarketingindia.com
85%
Last@imaginemarketingindia.comDoe@imaginemarketingindia.com
14%
First.Middle@imaginemarketingindia.comJohn.Michael@imaginemarketingindia.com
1%
First.Last@boat-lifestyle.comJohn.Doe@boat-lifestyle.com
100%

Frequently Asked Questions

Where is boAt Lifestyle's headquarters located?

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boAt Lifestyle's main headquarters is located at Dlf Ph-ii, Haryana 122008 India. The company has employees across 5 continents, including AsiaNorth AmericaEurope.

What is boAt Lifestyle's stock symbol?

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boAt Lifestyle is a publicly traded company; the company's stock symbol is MBUU.

What is boAt Lifestyle's official website and social media links?

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boAt Lifestyle's official website is boat-lifestyle.com and has social profiles on LinkedInCrunchbase.

What is boAt Lifestyle's NAICS code?

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boAt Lifestyle's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does boAt Lifestyle have currently?

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As of February 2026, boAt Lifestyle has approximately 1.6K employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Chief Executive Officer: G. N.Chief Executive Officer: V. S.Chief Information Officer: S. S.. Explore boAt Lifestyle's employee directory with LeadIQ.

What industry does boAt Lifestyle belong to?

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boAt Lifestyle operates in the Computers and Electronics Manufacturing industry.

What technology does boAt Lifestyle use?

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boAt Lifestyle's tech stack includes Microsoft ClarityQuora PixelCrazy EggAmazon Web ServicesRSSjQuery MigratejQuery UISlick.

What is boAt Lifestyle's email format?

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boAt Lifestyle's email format typically follows the pattern of First.Last@imaginemarketingindia.com. Find more boAt Lifestyle email formats with LeadIQ.

How much funding has boAt Lifestyle raised to date?

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As of February 2026, boAt Lifestyle has raised $110M in funding. The last funding round occurred on Dec 05, 2020 for $100M.

When was boAt Lifestyle founded?

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boAt Lifestyle was founded in 2016.

boAt Lifestyle

Computers and Electronics ManufacturingHaryana, India1001-5000 Employees

boAt set its sail back in 2016. Both our founders, Aman Gupta and Sameer Mehta, realized the massive gaps in the audio and wearable market of India and hence founded boAt with the vision of making a lifestyle brand, that enhances the quality of life through audio and wearables.

Today, boAt is the world's 2nd largest wearable brand (IDC Q3 2022) along with being India’s No.1 Audio brand. Seven years down the road, boAt has become a crucial part of cultural conversations for the younger generation, lifestyle influencers, audiophiles, and a lot of many segments. 
boAt has hence become an advocate of self-expression, adventurous experiences, and exploration all the way. Driven by a blazing passion for music and an instinct for innovation, boAt intends to deliver more than just a product to its community. This account is a sneak peek into the feisty world of boAt - its showrunners, hustle, collaborations, #InsideboAt culture and beyond.

Section iconCompany Overview

Headquarters
Dlf Ph-ii, Haryana 122008 India
Stock Symbol
MBUU
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2016
Employees
1001-5000

Section iconFunding & Financials

  • $110M

    boAt Lifestyle has raised a total of $110M of funding over 3 rounds. Their latest funding round was raised on Dec 05, 2020 in the amount of $100Mas a financing round.

  • $25M$50M

    boAt Lifestyle's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $110M

    boAt Lifestyle has raised a total of $110M of funding over 3 rounds. Their latest funding round was raised on Dec 05, 2020 in the amount of $100Mas a financing round.

  • $25M$50M

    boAt Lifestyle's revenue is estimated to be in the range of $25M$50M

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