Insights

Expanding Product Portfolio boAt's recent launch of the Slazer trimmer series and its entry into the personal grooming market indicate a strategic move to diversify beyond audio and wearables, presenting opportunities to cross-sell grooming devices alongside existing product lines.

Strong Market Position As India’s No.1 audio brand and the world’s second-largest wearable brand, boAt has a prominent presence among younger consumers and lifestyle enthusiasts, making it an ideal partner for brands looking to target a tech-savvy, trend-conscious demographic.

Innovation & Tech Adoption boAt’s adoption of advanced charging technology with the launch of industry-first USB Type-C smartwatches demonstrates its focus on innovation, which can be leveraged to introduce complementary accessories and enhanced tech solutions for consumers.

Strategic Collaborations Partnerships with companies like GoKwik for brand campaigns highlight boAt's openness to collaborative marketing, presenting opportunities for co-branded initiatives and integrated promotional activities with potential partners in electronics and lifestyle sectors.

Growing Regional Influence The company's focus on deepening consumer connections and expanding its cultural relevance in domestic and international markets creates avenues for distribution channels, regional marketing campaigns, and localized product offerings to boost sales growth.

boAt Lifestyle Tech Stack

boAt Lifestyle uses 8 technology products and services including Lucky Orange, Crazy Egg, Adobe Premiere Pro, and more. Explore boAt Lifestyle's tech stack below.

  • Lucky Orange
    Analytics
  • Crazy Egg
    Analytics
  • Adobe Premiere Pro
    Audio, Video, Graphics
  • Unpkg
    Content Delivery Network
  • Emotion
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • jQuery UI
    Javascript Libraries

Media & News

boAt Lifestyle's Email Address Formats

boAt Lifestyle uses at least 2 format(s):
boAt Lifestyle Email FormatsExamplePercentage
First.Last@imaginemarketingindia.comJohn.Doe@imaginemarketingindia.com
86%
Last@imaginemarketingindia.comDoe@imaginemarketingindia.com
13%
First.Middle@imaginemarketingindia.comJohn.Michael@imaginemarketingindia.com
1%
First.Last@boat-lifestyle.comJohn.Doe@boat-lifestyle.com
100%

Frequently Asked Questions

Where is boAt Lifestyle's headquarters located?

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boAt Lifestyle's main headquarters is located at Dlf Ph-ii, Haryana 122008 India. The company has employees across 5 continents, including AsiaNorth AmericaEurope.

What is boAt Lifestyle's stock symbol?

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boAt Lifestyle is a publicly traded company; the company's stock symbol is MBUU.

What is boAt Lifestyle's official website and social media links?

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boAt Lifestyle's official website is boat-lifestyle.com and has social profiles on LinkedInCrunchbase.

What is boAt Lifestyle's NAICS code?

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boAt Lifestyle's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does boAt Lifestyle have currently?

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As of May 2026, boAt Lifestyle has approximately 1.7K employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Chief Executive Officer: G. N.Chief Executive Officer: V. S.Chief Information Officer: S. S.. Explore boAt Lifestyle's employee directory with LeadIQ.

What industry does boAt Lifestyle belong to?

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boAt Lifestyle operates in the Computers and Electronics Manufacturing industry.

What technology does boAt Lifestyle use?

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boAt Lifestyle's tech stack includes Lucky OrangeCrazy EggAdobe Premiere ProUnpkgEmotionModernizrjQuery MigratejQuery UI.

What is boAt Lifestyle's email format?

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boAt Lifestyle's email format typically follows the pattern of First.Last@imaginemarketingindia.com. Find more boAt Lifestyle email formats with LeadIQ.

When was boAt Lifestyle founded?

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boAt Lifestyle was founded in 2016.

boAt Lifestyle

Computers and Electronics ManufacturingHaryana, India1001-5000 Employees

boAt Lifestyle operates in the computers and electronics space, with a focus on audio devices and wearables designed to enhance everyday life. Founded in 2016 by Aman Gupta and Sameer Mehta, the company is based in Haryana, India. Its target audience includes younger consumers, lifestyle influencers, and audiophiles, with an approach centered on building a lifestyle brand around music and personal technology. Within its industry, boAt has established a notable position as India's top audio brand and, according to IDC data from Q3 2022, the world's second-largest wearable brand. The company remains rooted in the Indian market while expanding its presence in consumer electronics. In June 2026, boAt expanded its product lineup into personal grooming with the Slazer trimmer series—S100, K100+, and K100 Pro—launched at a starting price of Rs 799.

Section iconCompany Overview

Headquarters
Dlf Ph-ii, Haryana 122008 India
Stock Symbol
MBUU
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2016
Employees
1001-5000

Section iconFunding & Financials

  • $25M$50M

    boAt Lifestyle's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    boAt Lifestyle's revenue is estimated to be in the range of $25M$50M

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