Insights

Growing Market Presence boAt has established itself as India’s leading audio and wearable brand with a strong presence across diverse product segments including earbuds, smartwatches, and smart rings, creating ample cross-selling opportunities for complementary accessories and services.

Innovation Focus Recent launches like the Nirvana Pro Series TWS earbuds, Storm Infinity Plus smartwatch, and the Smart Ring Active Plus indicate a commitment to innovative, feature-rich products, presenting opportunities for premium offerings and strategic collaborations.

Domestic Manufacturing Partnerships with local semiconductor startup HrdWyr and Tata Electronics highlight a focus on manufacturing independence and cost efficiency, enabling competitive pricing strategies that can attract budget-conscious and tech-savvy consumers.

Market Expansion boAt’s recent product launches and collaborations with international brands, such as Mass Appeal, point to ongoing efforts to expand reach within India and globally, opening avenues for partnerships in distribution, co-branding, and new customer segments.

Financial Growth Potential With revenues estimated between $100 million and $1 billion and a sizable employee base, boAt offers substantial sales opportunities in retail, e-commerce, and enterprise partnerships, especially in fast-growing tech and lifestyle segments.

boAt Tech Stack

boAt uses 8 technology products and services including Snap Pixel, Google Analytics Enhanced eCommerce, cdnjs, and more. Explore boAt's tech stack below.

  • Snap Pixel
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • cdnjs
    Content Delivery Network
  • Cart Functionality
    E-commerce
  • jQuery
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Tailwind CSS
    UI Frameworks
  • Booster Page Speed Optimizer
    Web Platform Extensions

Media & News

boAt's Email Address Formats

boAt uses at least 2 format(s):
boAt Email FormatsExamplePercentage
First.Last@imaginemarketingindia.comJohn.Doe@imaginemarketingindia.com
85%
Last@imaginemarketingindia.comDoe@imaginemarketingindia.com
14%
First.Middle@imaginemarketingindia.comJohn.Michael@imaginemarketingindia.com
1%
First.Last@boat-lifestyle.comJohn.Doe@boat-lifestyle.com
100%

Frequently Asked Questions

Where is boAt's headquarters located?

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boAt's main headquarters is located at Gurgaon, Haryana 122008 IN. The company has employees across 5 continents, including AsiaNorth AmericaEurope.

What is boAt's stock symbol?

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boAt is a publicly traded company; the company's stock symbol is MBUU.

What is boAt's official website and social media links?

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boAt's official website is boat-lifestyle.com and has social profiles on LinkedInCrunchbase.

What is boAt's NAICS code?

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boAt's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does boAt have currently?

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As of October 2025, boAt has approximately 1.5K employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Chief Executive Officer: G. N.Chief Executive Officer: V. S.Chief Information Officer: S. S.. Explore boAt's employee directory with LeadIQ.

What industry does boAt belong to?

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boAt operates in the Computers and Electronics Manufacturing industry.

What technology does boAt use?

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boAt's tech stack includes Snap PixelGoogle Analytics Enhanced eCommercecdnjsCart FunctionalityjQueryjQuery UITailwind CSSBooster Page Speed Optimizer.

What is boAt's email format?

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boAt's email format typically follows the pattern of First.Last@imaginemarketingindia.com. Find more boAt email formats with LeadIQ.

How much funding has boAt raised to date?

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As of October 2025, boAt has raised $110M in funding. The last funding round occurred on Dec 05, 2020 for $100M.

When was boAt founded?

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boAt was founded in 2016.
boAt

boAt

Computers and Electronics ManufacturingHaryana, India1001-5000 Employees

boAt set its sail back in 2016. Both our founders, Aman Gupta and Sameer Mehta, realized the massive gaps in the audio and wearable market of India and hence founded boAt with the vision of making a lifestyle brand, that enhances the quality of life through audio and wearables.

Today, boAt is the world's 2nd largest wearable brand (IDC Q3 2022) along with being India’s No.1 Audio brand. Seven years down the road, boAt has become a crucial part of cultural conversations for the younger generation, lifestyle influencers, audiophiles, and a lot of many segments. 
boAt has hence become an advocate of self-expression, adventurous experiences, and exploration all the way. Driven by a blazing passion for music and an instinct for innovation, boAt intends to deliver more than just a product to its community. This account is a sneak peek into the feisty world of boAt - its showrunners, hustle, collaborations, #InsideboAt culture and beyond.

Section iconCompany Overview

Headquarters
Gurgaon, Haryana 122008 IN
Stock Symbol
MBUU
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2016
Employees
1001-5000

Section iconFunding & Financials

  • $110M

    boAt has raised a total of $110M of funding over 3 rounds. Their latest funding round was raised on Dec 05, 2020 in the amount of $100Mas a financing round.

  • $25M$50M

    boAt's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $110M

    boAt has raised a total of $110M of funding over 3 rounds. Their latest funding round was raised on Dec 05, 2020 in the amount of $100Mas a financing round.

  • $25M$50M

    boAt's revenue is estimated to be in the range of $25M$50M

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