Insights

Premium boat渠道 Boats By George is Lake George’s largest boat dealer with premium brands and a year-round indoor showroom, signaling opportunities to upsell premium vessels, maintenance plans, and extended warranty programs to a high-intent local customer base.

Expansion footprint Two marinas and a state-of-the-art service facility indicate capabilities for on-site service, storage, and wet/dry dock practices, enabling cross-sell of service packages, seasonal storage, and loyalty programs to both existing customers and neighboring Adirondacks markets.

Regional reach Serving Lake George, Adirondacks, and Vermont broadens addressable market for accessories, branded merchandise, and maintenance subscriptions, suggesting partnerships with local tourism operators and cross-promotions with lakeside amenities.

Digital readiness Active use of advertising platforms (LinkedIn Ads, Microsoft Advertising, Simpli.fi) and analytics (HubSpot, Matomo) indicates a data-driven sales approach; leverage retargeting, CRM-driven lifecycle messaging, and content campaigns to nurture inquiries and convert showroom traffic.

Financial scale Revenue in the $50M-$100M range combined with a 11-50 employee base signals mid-market sales potential for enterprise-level service contracts, fleet financing partnerships, and scalable maintenance programs aimed at shop and marina operations.

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Boats By George Tech Stack

Boats By George uses 8 technology products and services including AudioEye, LinkedIn Ads, Microsoft Advertising, and more. Explore Boats By George's tech stack below.

Boats By George's Email Address Formats

Boats By George uses at least 4 email formats:
Boats By George Email FormatsExamplePercentage
First@boatsbygeorge.comJohn@boatsbygeorge.com
76%
Last@boatsbygeorge.comDoe@boatsbygeorge.com
14%
FLast@boatsbygeorge.comJDoe@boatsbygeorge.com
5%
F.Last@boatsbygeorge.comJ.Doe@boatsbygeorge.com
5%

Frequently Asked Questions

What is Boats By George's official website and social media links?

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Boats By George's official website is boatsbygeorge.com and has social profiles on LinkedIn.

How much revenue does Boats By George generate?

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As of October 2026, Boats By George's annual revenue is estimated to be $50M - $100M.

What is Boats By George's SIC code and NAICS code?

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Boats By George's SIC code is 7389 - Business Services, Not Elsewhere Classified and NAICS code is 713 - Amusement, Gambling, and Recreation Industries.

How many employees does Boats By George have currently?

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As of October 2026, Boats By George has approximately 28 employees across 1 continents, including North America. Key team members include Sales And Delivery Specialist, Marketing Coordinator: A. P., Dockhand: B. L. and Technician: D. M. Explore Boats By George's employee directory with LeadIQ.

What industry does Boats By George belong to?

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Boats By George operates in the Recreational Facilities industry.

What technology does Boats By George use?

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Boats By George's tech stack includes AudioEye, LinkedIn Ads, Microsoft Advertising, HubSpot Analytics, Matomo, iCIMS, Simpli.fi and Adobe Creative Suite.

What is Boats By George's email format?

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Boats By George's email format typically follows the pattern of First@boatsbygeorge.com. Find more Boats By George email formats with LeadIQ.

When was Boats By George founded?

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Boats By George was founded in 1982.
Boats By George logo

Boats By George

Recreational FacilitiesNew York, United States11-50 Employees

Boats By George is a family-owned boat dealership founded in 1982 by George Pensel and based in Lake George, New York. It positions itself as the area's largest boat dealer and serves customers across the Adirondacks and northern Vermont. The company offers boats from brands such as Cobalt, Chris-Craft, Malibu, Axis Wake Research, and Barletta, and operates the region's largest indoor showroom, with as many as 25 boats on display in a climate-controlled space open seven days a week year-round.

Beyond sales, the company runs two marinas on Lake George and maintains a modern service facility to support boats both on and off the water. Its customer base comprises recreational boaters in the Lake George area and nearby Adirondack and Vermont regions, seeking access to purchasing options and after-sales support from a locally managed business.

Section iconCompany Overview

SIC Code
7389 - Business Services, Not Elsewhere Classified
NAICS Code
713 - Amusement, Gambling, and Recreation Industries
Founded
1982
Employees
11-50

Section iconFunding & Financials

  • $50M - $100M

    Boats By George's revenue is estimated to be in the range of $50M - $100M

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