Family-Owned Advantage Leverage the family-owned, local Kansas City presence to build trust and target community-focused marketing partnerships for Ford vehicles, service plans, and City Rent-A-Truck offerings.

Integrated Dealership Capitalize on cross-selling opportunities between new and used vehicle sales, after-sales services, and collision repair to increase lifetime value per customer and upsell maintenance packages.

Fleet & Rentals Target fleet accounts and City Rent-A-Truck customers with fleet maintenance, OEM-approved parts, and service contracts, expanding B2B revenue beyond consumer vehicle sales.

Digital Marketing Presence Utilize their active ad tech stack (Google Ads, Microsoft Advertising, AdRoll) to retarget visitors, promote service appointments, and upsell accessories, while coordinating with New Relic insights for performance optimization.

Growth Potential With revenue in the mid-range and regional footprint, pursue expansion opportunities through service center optimization, parts sales, and strategic partnerships to scale toward peers in the Ford dealer network.