Diversified Vehicle Offerings Bob Hurley Auto Group operates across Ford, GMC and Buick new and certified pre-owned vehicles as well as an RV center featuring Starcraft, Prowler, Jayco and Coachmen brands. This breadth suggests cross-selling opportunities between automotive and RV segments, and potential bundled promotions or financing packages that appeal to buyers of both categories.

Strong Regional Presence With Oklahoma’s largest RV sales, parts, and service footprint and multiple brand-specific sites, there is a robust local brand reach. This enables targeted regional campaigns, localized service plans, and appointment-based sales funnels to maximize dealership traffic and repeat business.

Mid-market Scale Estimated annual revenue in the mid tens of millions and a staff size around 201–500 positions the group as a scalable partner for tiered inventory financing, favorable loan terms for customers, and volume-driven marketing incentives with OEMs.

Digital Engagement Ready Tech stack includes WordPress, Microsoft 365 and various web components, indicating solid online presence and collaboration capabilities. This supports digital lead generation, virtual showrooms, online financing applications, and data-driven remarketing to improve sales conversion.

Parts and Service Synergy Extensive parts and full-service centers across both automotive and RV segments create recurring revenue via maintenance, repairs, and accessories. Sales opportunities include service-driven promotions, trade-ins for upgrades, and cross-category retention campaigns to boost lifetime value.