Insights

Acquisition Opportunity Bobux was acquired by Munro Footwear Group in June 2023, indicating a larger distribution and corporate reach that could open channel opportunities through Munro’s wholesale, retail, and international networks.

Kids Footwear Focus As a specialist in high quality, development-focused children's shoes, Bobux presents opportunities for partnerships in pediatric foot health programs, school uniform providers, and specialty retailers seeking trusted, durable kids footwear.

Growth Readiness With a revenue range of 1M to 10M and a growth-oriented product philosophy, there is potential for scaled collaborations, private label initiatives, or co-branded collections leveraging Munro’s logistics and manufacturing capabilities.

Digital Footprint Existing tech stack (Microsoft Clarity, Google Analytics, reviews platform) suggests readiness for data-driven marketing partnerships, influencer programs, and enhanced e-commerce collaboration to boost online conversions and customer insights.

Strategic Leadership The appointment of strategic roles and ongoing focus on foot development signals openness to innovation partnerships, R&D collaborations, and joint ventures in early childhood wellness and footwear technology.

Bobux Tech Stack

Bobux uses 8 technology products and services including Microsoft Clarity, MySQL, Preact, and more. Explore Bobux's tech stack below.

  • Microsoft Clarity
    Analytics
  • MySQL
    Database
  • Preact
    Javascript Libraries
  • Yotpo Reviews
    Online Review Management
  • Platform.sh
    Platform As A Service
  • reCAPTCHA
    Security
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics

Bobux's Email Address Formats

Bobux uses at least 2 format(s):
Bobux Email FormatsExamplePercentage
First@bobux.comJohn@bobux.com
88%
Middle@bobux.comMichael@bobux.com
7%
LFirst@bobux.comDJohn@bobux.com
3%
Last@bobux.comDoe@bobux.com
2%

Frequently Asked Questions

What is Bobux's official website and social media links?

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Bobux's official website is bobux.co.nz and has social profiles on LinkedIn.

What is Bobux's NAICS code?

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Bobux's NAICS code is 31-33 - Manufacturing.

How many employees does Bobux have currently?

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As of July 2026, Bobux has approximately 15 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Director: C. B.Director: C. B.Assistant Warehouse Manager: H. R.. Explore Bobux's employee directory with LeadIQ.

What industry does Bobux belong to?

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Bobux operates in the Manufacturing industry.

What technology does Bobux use?

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Bobux's tech stack includes Microsoft ClarityMySQLPreactYotpo ReviewsPlatform.shreCAPTCHATailwind CSSGoogle Analytics.

What is Bobux's email format?

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Bobux's email format typically follows the pattern of First@bobux.com. Find more Bobux email formats with LeadIQ.

When was Bobux founded?

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Bobux was founded in 1991.
Bobux logo

Bobux

ManufacturingAuckland, New Zealand11-50 Employees

Bobux is a New Zealand footwear manufacturer focused on shoes for growing feet. The company traces its origins to 1991 when founders Chris and Colleen Bennett designed an all-leather soft-soled shoe for their daughter, setting a course toward healthier foot development and careful design. Based in Epsom, Auckland, the brand aims to combine comfort, durability, and style for young children while deepening its knowledge of foot health. In 2023, Bobux was acquired by Munro Footwear Group and now sits within its portfolio, with the Auckland headquarters supported from Munro's Melbourne office. Its customers are parents seeking high-quality footwear that supports healthy growth and allows children to explore. The company operates in the children's footwear segment of manufacturing and is now part of Munro's brand portfolio, with Auckland as its base and Melbourne providing support.

Section iconCompany Overview

NAICS Code
31-33 - Manufacturing
Founded
1991
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Bobux's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Bobux's revenue is estimated to be in the range of $1M$10M

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