Insights

Growing Market Presence Following its acquisition by Munro Footwear Group in June 2023, Bobux benefits from increased market reach and resources, presenting opportunities to expand distribution channels and collaborate on product placements within broader footwear retail networks.

Innovative Footwear Focus Bobux's dedication to healthy foot development and innovative, stylish designs positions it as a premium brand in the children's footwear segment, making it attractive to retailers and consumers seeking high-quality, health-conscious products.

Digital Engagement Utilizing a tech stack including Magento, Klaviyo, and Google Analytics, Bobux emphasizes digital marketing and direct-to-consumer sales, offering opportunities to enhance online sales channels and personalized marketing campaigns.

Leadership and Innovation Recent appointment of a strategic innovation director and new CEO indicates a focus on product development and brand growth, opening doors for partnerships in new product lines or innovative footwear technology.

Market Potential With annual revenues estimated between 1 million and 10 million USD and a niche focus on healthy children's footwear, Bobux presents a compelling opportunity for suppliers and partners looking to tap into the growing sustainable and health-conscious segment of the children's apparel market.

Bobux Tech Stack

Bobux uses 8 technology products and services including Fastly, Underscore.js, Yotpo Reviews, and more. Explore Bobux's tech stack below.

  • Fastly
    Content Delivery Network
  • Underscore.js
    Javascript Libraries
  • Yotpo Reviews
    Online Review Management
  • Platform.sh
    Platform As A Service
  • X-XSS-Protection
    Security
  • Bootstrap
    UI Frameworks
  • Vimeo
    Video Players
  • Google Analytics
    Web Analytics

Bobux's Email Address Formats

Bobux uses at least 2 format(s):
Bobux Email FormatsExamplePercentage
First@bobux.comJohn@bobux.com
88%
Middle@bobux.comMichael@bobux.com
7%
LFirst@bobux.comDJohn@bobux.com
3%
Last@bobux.comDoe@bobux.com
2%

Frequently Asked Questions

Where is Bobux's headquarters located?

Minus sign iconPlus sign icon
Bobux's main headquarters is located at Epsom, Auckland 1023 New Zealand. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is Bobux's official website and social media links?

Minus sign iconPlus sign icon
Bobux's official website is bobux.co.nz and has social profiles on LinkedIn.

What is Bobux's NAICS code?

Minus sign iconPlus sign icon
Bobux's NAICS code is 31-33 - Manufacturing.

How many employees does Bobux have currently?

Minus sign iconPlus sign icon
As of April 2026, Bobux has approximately 15 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Director: C. B.Assistant Warehouse Manager: H. R.Pr And Social Media Agency: M. R.. Explore Bobux's employee directory with LeadIQ.

What industry does Bobux belong to?

Minus sign iconPlus sign icon
Bobux operates in the Manufacturing industry.

What technology does Bobux use?

Minus sign iconPlus sign icon
Bobux's tech stack includes FastlyUnderscore.jsYotpo ReviewsPlatform.shX-XSS-ProtectionBootstrapVimeoGoogle Analytics.

What is Bobux's email format?

Minus sign iconPlus sign icon
Bobux's email format typically follows the pattern of First@bobux.com. Find more Bobux email formats with LeadIQ.

When was Bobux founded?

Minus sign iconPlus sign icon
Bobux was founded in 1991.

Bobux

ManufacturingAuckland, New Zealand11-50 Employees

We make the best shoes in the world for growing feet. 

We've been at it since 1991 when the original founders, Chris and Colleen Bennett designed the world's first all leather Soft Sole for their daughter, Chloe. They saw what shoes were on the market, decided they wanted more for their daughter, and it's been a story of innovation and phenomenal growth ever since!

Through it all one thing hasn't changed: Our desire to give children the best start in life. Like the parents that buy our shoes, we are willing to go the extra mile for our kids to have the best.

How we do that is by constantly striving to learn more about healthy foot development and by challenging ourselves to create shoes that are both stylish and good for kids.

We love good design. We love doing our best for the kids that wear our shoes. We love what the future holds for Bobux and the children that grow up in them.

We strive in a world with out boundaries. We strive to learn more, to be experts in foot development, and design shoes that are actually good for kids. 

For the children that wear Bobux it is simply about having healthy, high quality, innovative shoes on their feet so they are free to explore the world around them.

In June 2023, Bobux was acquired by Munro Footwear Group and is now one of the brands proudly nestled within the Munro portfolio. Bobux HQ is based in Auckland NZ, with support run out of Melbourne at Munro's Head Office.

Section iconCompany Overview

Headquarters
Epsom, Auckland 1023 New Zealand
NAICS Code
31-33 - Manufacturing
Founded
1991
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Bobux's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Bobux's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.