Market Position Body & Soul Massage operates within the wellness and fitness services industry, serving a niche market focused on personalized massage therapy, which presents opportunities to expand targeted wellness product offerings and premium service packages.

Regional Focus With a location in Salem and over ten years of local presence, there is potential to leverage regional branding and expand digital marketing efforts to reach nearby communities on the North Shore of Boston, increasing customer acquisition.

Tech Engagement Utilizing a modern tech stack including social media platforms like LinkedIn and Twitter indicates an active online presence, which can be further enhanced to attract corporate wellness clients and enhanced loyalty through digital campaigns.

Growth Potential Operating with a revenue range between 1 million and 10 million and a team of up to 200 employees offers opportunities for scalable services and partnerships with larger wellness organizations seeking to supplement their service offerings.

Competitive Edge While competing with larger franchises such as Massage Envy and Hand & Stone, Body & Soul Massage can capitalize on its personalized service and local reputation to attract clients seeking tailored, high-quality massage experiences.