Luxury Market Positioning Boghossian operates in the high-end luxury jewellery sector with a strong international clientele, including high jewellery connoisseurs, indicating ample opportunities to tailor premium product offerings and exclusive collections to affluent customers and collectors.

Innovative Design Focus With signature techniques such as the Kissing style, Merveilles, and recent launches like The Boghossian Flame with vivid gemstone palettes, the company emphasizes audacious and creative designs. Sales strategies can highlight these unique innovations to attract customers seeking one-of-a-kind, artistic pieces.

Digital Expansion Recent online showcases, including high jewellery launches for Masterpiece Online 2021 and digital collections, suggest that Boghossian is expanding its digital presence. There are opportunities to enhance online sales channels, virtual consultations, and digital marketing to reach a broader international audience.

Historical Heritage and Craftsmanship With over 150 years of family-run expertise rooted in Swiss craftsmanship and Eastern artistic inspiration, the company can leverage its rich heritage to appeal to clients valuing tradition and exclusivity, positioning high-end storytelling as a key sales driver.

Technological Integration The adoption of advanced tech stack elements such as Apple Pay and AngularJS indicates a focus on seamless, secure online purchasing experiences. Enhancing these digital touchpoints further can provide a smoother buying process and attract tech-savvy luxury consumers worldwide.