Heritage and Nobility Boghossian's rich 150-year history and reputation for high craftsmanship position it as a premium brand for high-net-worth clients seeking exclusive and expertly crafted jewelry, offering opportunities for luxury collaborations and personalized pieces.

Innovative Design The company's use of daring design techniques like the Kissing and Merveilles styles and novel gemstone combinations can attract affluent clients looking for unique, standout jewelry pieces, creating upselling opportunities for custom or limited-edition collections.

International Clientele With a presence in London, Doha, and Geneva, and a history of auction record sales, Boghossian's global reach provides a platform to target high-net-worth clients across multiple luxury markets through targeted marketing and exclusive events.

Digital Expansion Recent launches of high jewelry collections online, including the Masterpiece Online event, suggest a strategic focus on digital sales channels to broaden reach and capture luxury consumers who prefer an online luxury shopping experience.

Design Talent Acquisition Hiring renowned artisans like Edmond Chin indicates a commitment to innovative and exclusive designs, which can be leveraged in marketing narratives to attract collectors and clients seeking one-of-a-kind jewelry pieces and bespoke services.