Luxury Market Position Boghossian operates within the high luxury jewelry segment, with a focus on artistic and innovative designs that attract an affluent international clientele seeking exclusive pieces and record-breaking auction prices, presenting opportunities for premium sales and exclusive collaborations.

Digital Presence Expansion The recent launch of high jewelry collections online through Masterpiece Online 2021 indicates an engaging digital strategy, suggesting potential for targeted digital marketing campaigns and online exclusives to reach a broader global audience.

Innovative Design Techniques The company's unique signature styles like the Kissing technique and Merveilles style, along with thematic collections such as Desert Rose, can be leveraged for personalized outreach and bespoke sales initiatives aimed at connoisseurs and collectors.

Experienced Artisans Led by fifth- and sixth-generation gem experts, including notable hires like Edmond Chin, Boghossian emphasizes craftsmanship and exclusivity, offering opportunities to promote the craftsmanship story to upscale customers and secure high-value bespoke orders.

International Clientele With a reputation for extraordinary gemstones and daring designs, Boghossian’s global reputation and auction record successes position it well to expand outreach to high-net-worth individuals and institutions looking for exclusive investment-grade jewelry pieces.