Market Expansion Bohl Equipment Co. has recently opened a new location in Jackson, Michigan, indicating active regional expansion efforts that create opportunities to introduce additional machinery solutions and maintenance services to a broader customer base.

Rich Heritage With nearly a century of industry experience and a history of innovation in material handling and crane equipment, Bohl's longstanding reputation can be leveraged to build trust and upsell complementary machinery products and aftermarket support.

Strategic Partnerships Partnering with major brands like Hyster and Yale, Bohl demonstrates a strong supplier network that can facilitate cross-promotions and joint initiatives to promote new product lines and enhanced equipment offerings.

Steady Revenue Generating between $25 million and $50 million in revenue with a mid-sized workforce, Bohl presents opportunities for scalable equipment sales, customized solutions, and ongoing service contracts across their divisions.

Industry Focus Operating within the machinery manufacturing sector with competitors such as Kubota and JCB, Bohl’s target market includes industrial and construction clients who need reliable, high-performing equipment and ongoing technical support—ideal for tailored sales pitches.