Expanding Footprint Bohl Equipment Co. recently opened a new location in Jackson, Michigan, indicating their growth strategy and potential for increased sales, particularly in regional markets where local presence can enhance service and customer engagement.

Diversified Product Line With divisions encompassing cranes, equipment, and machine solutions, Bohl offers a broad range of material handling and manufacturing machinery, presenting opportunities to cross-sell products and customize solutions for clients across industries.

Strong Industry Partnerships Partnering with major brands like Hyster and Yale, Bohl is positioned as a trusted dealer, which can facilitate upselling and expansion into new customer segments that prefer reputable, established brand offerings.

Financial Stability Generating revenue between $25 million to $50 million, Bohl demonstrates solid financial health that supports targeted investments in sales initiatives and customer service enhancements to grow market share.

Technological Engagement Utilization of multiple online tools and data platforms suggests an openness to digital marketing and online sales channels, providing opportunities to engage customers through targeted campaigns and improve lead generation efforts.