Local Market Expertise Boise Real Estate Home Team, led by local born and raised agent Ruthie New, demonstrates deep community knowledge which can be leveraged to target clients seeking genuine local expertise and personalized service.

Niche Focus Opportunities With a small team size of 2-10 employees, there is potential to introduce specialized tools or services that support boutique agencies, such as advanced marketing platforms or client management solutions tailored for small teams.

Market Positioning Positioning as a community-centric, locally rooted agency offers a competitive edge in Boise’s real estate market, presenting opportunities for partnerships focused on community engagement and local branding.

Growth & Scaling Despite limited recent financial data, expanding technology use or marketing channels could help scale the business, attract new clients, and increase market share among larger competitors like Silvercreek and Keller Williams.

Networking and Partnerships Building strategic relationships with larger real estate firms or adjacent service providers such as mortgage brokers or home inspectors could open cross-selling opportunities and strengthen market presence for the team.