Expanding Market Presence Boisson has recently secured $5 million in bridge funding from major investors including Convivialité Ventures and Connect Ventures, supporting its national distribution expansion. This indicates a growing opportunity to partner with Boisson for added distribution channels and exclusive non-alcoholic product placements.

Strategic Alliances Recent partnerships with Planta Restaurants and LibDib highlight Boisson’s focus on expanding its outreach through collaborations with foodservice providers and distribution platforms. Sales teams can leverage these alliances to offer tailored non-alcoholic beverage solutions aligned with food service needs and retail channels.

Innovative Product Focus Boisson’s curated selection of high-quality non-alcoholic options, including wine, beer, spirits, and barware, presents opportunities to introduce premium, trendy alternatives to established brands, appealing to health-conscious consumers and those seeking moderation or sobriety.

Technology and Online Reach With an active e-commerce platform enabled by advanced tools such as Google Ads, Apple Pay, and Facebook integration, Boisson offers a digital-first sales approach. Partnering with them can unlock access to their online customer base seeking sophisticated non-alcoholic beverages nationwide.

Leadership and Growth Strategy The recent appointment of a new CEO and influx of investment underscore Boisson’s strategic direction toward market leadership in the non-alcoholic segment. Sales teams can position their premium product offerings as a complement to Boisson’s growth plans and capitalize on their mission to make drinking more positive and inclusive.