Massive Audience The BOLDERBoulder draws a large, engaged audience of participants and spectators, offering sponsors exposure across running, fitness, apparel and tourism categories. Propose multi-channel sponsorship packages that blend on-site activations with digital placements on the event site and social channels, plus post-event analytics to demonstrate ROI.

Digital Sponsorship With a modern tech footprint including cloud-based services and analytics, there is an opportunity to monetize digital assets. Propose sponsor-branded photo experiences, live or on-demand video, and data-driven retargeting. Offer branding on photo galleries, streaming pages, and access to audience insights to justify premium digital placements.

International Growth The International Team Challenge and Baghdad 10K demonstrate openness to expansion. Target international running brands, travel partners and federations to co-create cross-border promotions, travel packages, and licensing opportunities for a BOLDERBoulder-branded experience in other markets.

Local Partnerships Local partnerships such as the Avery Brewing tie-in show how co-branded hospitality and experiences can boost sponsor value. Build a sponsorship ladder focused on beverage, venue experiences and tourism partners with Boulder-area hotels and attractions to deepen community engagement and sponsor visibility.

Revenue Diversification At a mid-market revenue level, there is room to diversify beyond race entries. Explore limited-edition merchandise, VIP experiences, brand licensing, and turnkey event-technology packages for other events or municipalities. Create a sponsor-ready deck and a targeted outreach plan to expand monetization.