Innovative Product Offerings Bon Bon Bon's recent launch of the Build Your Own Box feature provides an opportunity to upsell customized gifting options and personalized chocolate experiences, appealing to customers seeking unique and thoughtful products.

Recognition & Market Presence Being named one of the top Midwest chocolate shops and recognized nationally enhances brand prestige, making it easier to attract distribution partners, retail collaborations, and premium retail placements across broader markets.

Regional Expansion With recent office expansions in Ann Arbor and existing strong local ties in Detroit, there is potential to grow regional sales channels, increase local events, and deepen community partnerships to boost sales.

Digital Engagement Utilizing online platforms with tools like Google Analytics and Hotjar indicates active digital marketing efforts, offering sales opportunities through targeted advertising, website optimization, and interactive features to convert more online visitors.

Sustainability & Local Partnerships Collaborations with local producers such as Peterson and Evans Distribution Systems suggest a focus on local sourcing and eco-conscious practices, which can be leveraged to appeal to environmentally conscious consumers and expand sustainability-focused sales channels.