Boni Supermarkt
RetailGelderland, Netherlands501-1000 Employees
Boni Supermarkt is a Dutch retail company that operates a supermarket chain and a brand discount concept. Based in Nijkerk, Gelderland, the company employs a sizeable workforce. In 2023, Boni announced a merger with Nettorama, with the new operation continuing under the Nettorama Merkendiscount name. Boni stores have been progressively converted to the Nettorama Merkendiscount format. Customers can shop in more than 80 Nettorama stores, where they can expect fresh products, low prices, and attractive offers. Internally, the company emphasizes five core values—passion, professionalism, results, initiative, and customer focus—which guide its approach to customer service. Boni also notes a work environment that allows space for personal ideas and development, supporting both individual and collective growth. The business operates in the Dutch retail sector and has pursued a strategy of merging discount and standard supermarket formats through the Nettorama merger.
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