Insights

merger opportunity There is a recent merger and rebranding to Nettorama Merkendiscount with Boni stores transitioning into the Nettorama format, presenting a sales window to pitch integrated supplier programs, private label optimization, and cross-promotional campaigns across the combined store network.

scale & reach With 501-1000 employees and a footprint expanding into over 80 Nettorama locations, there is potential to upsell distribution services, regional supplier agreements, and logistics partnerships to support centralized sourcing and shelf-ready packaging at scale.

tech enablement Adoption of Microsoft 365, AFAS, Google Analytics and other tech stack elements signals openness to digitized operations; opportunities exist to offer data-driven merchandising, category analytics, and ERP-integrated procurement solutions.

growth potential Revenue range of $100M-$250M combined with a large workforce indicates room for expansion-focused solutions, such as new branding campaigns, price optimization tools, and supplier co-marketing programs to sustain low-price, high-value positioning.

talent & culture Strong emphasis on core values and employee development suggests receptiveness to programs that enhance in-store training, loyalty-building with staff, and channel partnerships that reward frontline teams for improved customer satisfaction and sales uplift.

Similar companies to Boni Supermarkt

Boni Supermarkt Tech Stack

Boni Supermarkt uses 8 technology products and services including Microsoft 365, AFAS, Swiper, and more. Explore Boni Supermarkt's tech stack below.

  • AFAS
    Enterprise Resource Planning
  • Swiper
    Javascript Libraries
  • X-XSS-Protection
    Security
  • Google Analytics
    Web Analytics
  • Ionicons
    Web Fonts
  • Apache
    Web Servers
  • Apache HTTP Server
    Web Servers

Boni Supermarkt's Email Address Formats

Boni Supermarkt uses at least 4 email formats:
Boni Supermarkt Email FormatsExamplePercentage
FLast@bonisupermarkt.nlJDoe@bonisupermarkt.nl
73%
FMiddleLast@bonisupermarkt.nlJMichaelDoe@bonisupermarkt.nl
12%
First@bonisupermarkt.nlJohn@bonisupermarkt.nl
12%
F.Last@bonisupermarkt.nlJ.Doe@bonisupermarkt.nl
3%

Frequently Asked Questions

What is Boni Supermarkt's official website and social media links?

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Boni Supermarkt's official website is bonisupermarkt.nl and has social profiles on LinkedIn.

How much revenue does Boni Supermarkt generate?

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As of August 2026, Boni Supermarkt's annual revenue is estimated to be $100M - $250M.

What is Boni Supermarkt's NAICS code?

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Boni Supermarkt's NAICS code is 44-45 - Retail Trade.

How many employees does Boni Supermarkt have currently?

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As of August 2026, Boni Supermarkt has approximately 590 employees across 3 continents, including Europe, South America and North America. Key team members include Assistent Category Manager: C. H., Manager Operations: R. V. E. and Warehouse Manager: H. B. Explore Boni Supermarkt's employee directory with LeadIQ.

What industry does Boni Supermarkt belong to?

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Boni Supermarkt operates in the Retail industry.

What technology does Boni Supermarkt use?

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Boni Supermarkt's tech stack includes Microsoft 365, AFAS, Swiper, X-XSS-Protection, Google Analytics, Ionicons, Apache and Apache HTTP Server.

What is Boni Supermarkt's email format?

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Boni Supermarkt's email format typically follows the pattern of FLast@bonisupermarkt.nl. Find more Boni Supermarkt email formats with LeadIQ.

When was Boni Supermarkt founded?

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Boni Supermarkt was founded in 1972.
Boni Supermarkt logo

Boni Supermarkt

RetailGelderland, Netherlands501-1000 Employees

Boni Supermarkt is a Dutch retail company that operates a supermarket chain and a brand discount concept. Based in Nijkerk, Gelderland, the company employs a sizeable workforce. In 2023, Boni announced a merger with Nettorama, with the new operation continuing under the Nettorama Merkendiscount name. Boni stores have been progressively converted to the Nettorama Merkendiscount format. Customers can shop in more than 80 Nettorama stores, where they can expect fresh products, low prices, and attractive offers.

Internally, the company emphasizes five core values—passion, professionalism, results, initiative, and customer focus—which guide its approach to customer service. Boni also notes a work environment that allows space for personal ideas and development, supporting both individual and collective growth. The business operates in the Dutch retail sector and has pursued a strategy of merging discount and standard supermarket formats through the Nettorama merger.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
501-1000

Section iconFunding & Financials

  • $100M - $250M

    Boni Supermarkt's revenue is estimated to be in the range of $100M - $250M

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