Expanding Digital Reach Bonnier has recently launched a custom OTT streaming platform using AWS services, demonstrating a focus on digital innovation and expanding multimedia offerings. This presents opportunities for technology partners and advertising solutions tailored to multi-device and multilingual audiences.

Strategic Content Partnerships The company's collaborations with partners like Muvi, Suzuki, and Guy Harvey indicate a strong engagement with industry brands and content creators. This opens avenues for sponsorship, co-branded campaigns, and targeted advertising opportunities within niche outdoor and motorsport markets.

Market Diversification With operations across the US, Mexico, Bermuda, and other international locations, Bonnier’s outdoor events and publications reach diverse markets, suggesting potential for localized advertising, sponsorships, and regional marketing campaigns targeted at outdoor enthusiasts.

Audience Engagement Ownership of high-engagement media assets like Marlin magazine and saltwater fishing titles, combined with access to a highly engaged niche audience, presents opportunities for targeted ad sales, sponsorships, and customized content marketing initiatives.

Industry Leadership Bonnier’s significant revenue scale within the outdoor and motorsports industries, along with its extensive event series and media properties, makes it a potential strategic partner for brands seeking to reach affluent, outdoor-oriented demographics through integrated marketing solutions.