Insights

Luxury Market Expansion Bonpoint's extensive network of over 130 boutiques across more than 30 countries positions it strongly in the global luxury children’s apparel market, providing multiple channels for upselling exclusive collections and cross-promotions.

Strategic Collaborations Recent partnerships with brands like Gigi Hadid's Guest in Residence, Pokémon, and Veja demonstrate Bonpoint's openness to co-branded collections, creating opportunities to tap into fans, niche markets, and eco-conscious consumers.

Fashion Week Presence Participation in Paris Fashion Week and the upcoming 50th anniversary show boost brand visibility among high-net-worth clients and fashion influencers, ideal for premium product launches and exclusive offers.

Digital Engagement Utilizing advanced tech tools such as Power BI, Contentsquare, and Google Maps, Bonpoint is well-equipped to analyze customer data and personalize marketing efforts, enhancing conversion rates and customer loyalty programs.

Appeal to Sustainability Enthusiasts The brand's commitment to responsible initiatives through the Bonpoint Cherrysh project and collaborations with sustainable brands like Veja creates avenues to introduce eco-friendly collections targeted at environmentally conscious consumers.

Bonpoint Tech Stack

Bonpoint uses 8 technology products and services including AppNexus, Contentsquare, Power BI, and more. Explore Bonpoint's tech stack below.

  • AppNexus
    Advertising
  • Contentsquare
    Analytics
  • Power BI
    Business Intelligence
  • Cart Functionality
    E-commerce
  • Font Awesome
    Font Scripts
  • Slick
    Javascript Libraries
  • Google Maps
    Maps
  • Piwik
    System Analytics & Monitoring

Media & News

Bonpoint's Email Address Formats

Bonpoint uses at least 1 format(s):
Bonpoint Email FormatsExamplePercentage
FLast@bonpoint.comJDoe@bonpoint.com
90%
Last@bonpoint.comDoe@bonpoint.com
6%
First_Last@bonpoint.comJohn_Doe@bonpoint.com
2%
FMiddleLast@bonpoint.comJMichaelDoe@bonpoint.com
2%

Frequently Asked Questions

Where is Bonpoint's headquarters located?

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Bonpoint's main headquarters is located at 62, Avenue d'iéna, Paris, Île-de-France 75116, FR. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Bonpoint's phone number?

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You can contact Bonpoint's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bonpoint's official website and social media links?

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Bonpoint's official website is bonpoint.com and has social profiles on LinkedIn.

What is Bonpoint's SIC code NAICS code?

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Bonpoint's SIC code is 5641 - Children's and Infants' Wear Stores NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Bonpoint have currently?

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As of October 2025, Bonpoint has approximately 374 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Marketing & Digital Officer: G. S. K.Head Of Creative Window Display: M. L.Head Of Marketing: J. W.. Explore Bonpoint's employee directory with LeadIQ.

What industry does Bonpoint belong to?

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Bonpoint operates in the Retail Apparel and Fashion industry.

What technology does Bonpoint use?

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Bonpoint's tech stack includes AppNexusContentsquarePower BICart FunctionalityFont AwesomeSlickGoogle MapsPiwik.

What is Bonpoint's email format?

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Bonpoint's email format typically follows the pattern of FLast@bonpoint.com. Find more Bonpoint email formats with LeadIQ.

When was Bonpoint founded?

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Bonpoint was founded in 1975.
Bonpoint

Bonpoint

Retail Apparel and FashionFrance201-500 Employees

Maison de mode pour enfants créée en 1975, Bonpoint s’est distinguée par son style audacieux depuis sa première collection. Intuitive et visionnaire, la marque s’est imposée comme LA référence par sa modernité et sa liberté d’oser proposer des silhouettes singulières. 
La transgression et la subtilité dans les associations de couleurs, de tissus, d’imprimés et de proportions sont ancrées dans l’ADN de la Maison.
Racheté par le Groupe Youngor en 2025, la Maison compte plus de 130 boutiques dans plus de 30 pays.

Créateur de mode tout autant que de valeur, Bonpoint est une marque engagée. L’ensemble de ses actions sont rassemblées à travers son initiative « Bonpoint Cherrysh », un vaste projet qui marque l’orientation de la maison au profit d’un monde qu’elle chérit.

Since its first collection, the Bonpoint children's fashion House, founded in 1975, stands out by its audacious style. Intuitive and visionary, the brand has established itself as THE benchmark through its modernity and its freedom, daring to present unique silhouettes.
Transgression and subtlety regarding the associations of colours, fabrics, prints and proportions are solidly anchored in the DNA of the House.
Acquired by Youngor in 2025, Bonpoint has more than 130 boutiques spread across 30 countries.

A designer of fashion as well as abiding by values, Bonpoint is a committed brand.  All of its actions are brought together through the "Bonpoint Cherrysh" initiative, a vast project that showcases the direction of the House for the benefit of a world it cherishes.

Section iconCompany Overview

Headquarters
62, Avenue d'iéna, Paris, Île-de-France 75116, FR
Phone number
SIC Code
5641 - Children's and Infants' Wear Stores
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1975
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Bonpoint's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Bonpoint's revenue is estimated to be in the range of $100M$250M

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