bonprix Handelsgesellschaft mbH Employee Directory
Retail201-500 Employees
Bonprix Handelsgesellschaft mbH is a mid-sized retail company based in Hamburg, Germany, operating as an ecommerce retailer across European markets. The business has pursued experimental retail concepts, including the 2019 launch of the Fashion Connect pilot store in Hamburg. In 2025, the company experienced a leadership change with the departure of CEO Torben Hansen. A recent development in 2026 sees Bonprix partnering with Sellforte Solutions Oy to measure and optimize marketing performance across its major European markets.