BonusLink
Consumer ServicesSelangor, Malaysia51-200 Employees
BonusLink operates a multi-partner consumer rewards programme in Malaysia, coordinating benefits across a network of merchant partners. The programme is managed by BonusKad Loyalty Sdn Bhd, a joint venture equally backed by Shell Malaysia Trading, AmBank, and Parkson Corporation, which enables shoppers to earn and redeem points across its partners. In 2023 the company expanded its offering to digital formats, adding a Google Wallet-compatible version of the loyalty card for Android devices. Based in Petaling Jaya, Selangor, BonusLink has been operating since 1998 and positions itself within the consumer services sector by linking merchants, financial institutions, and customers through a cross-brand loyalty platform. The company has pursued notable partnerships and digital initiatives, including collaboration with Visa to boost earning opportunities and integration with Shell's mobile app, while maintaining a mid-sized workforce.
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