Customization Capacity Boomer T's offers extensive printing options including screen printing, embroidery, direct to garment, and digital printing, enabling them to cater to both small and large orders. This positions them well to target clients seeking highly personalized and scalable apparel solutions, from individual custom shirts to bulk team or corporate orders.

Market Competitiveness Operating within a competitive landscape with companies like Etsy, Zazzle, and Redbubble, Boomer T's can focus on emphasizing quality, customization options, and local service to differentiate and attract customers who prefer personalized, locally-made products over mass-market alternatives.

Digital Infrastructure With a tech stack that includes WordPress, React, and e-commerce functionalities, Boomer T's can leverage its digital presence to enhance online ordering, streamline customer experience, and implement targeted marketing campaigns to increase sales and customer engagement.

Growth Opportunities Although current revenue is modest, Boomer T's can tap into niche markets such as schools, sports teams, and small businesses by offering tailored printing services, expanding their geographic reach, and launching promotional campaigns to increase order volume.

Financial Potential Given the company's flexible printing services and scalable production capacity, there is significant potential to grow revenue by increasing B2B and B2C sales, especially by emphasizing quick turnaround times and high-quality customizations to attract repeat business and larger contracts.