Educational Partnerships Booth University College actively collaborates with organizations like Toronto Grace and Asbury Theological Seminary, indicating an openness to strategic alliances. This presents an opportunity to offer tailored educational programs, certification courses, or technology solutions that can support their partnership initiatives and expand their service offerings.

Faith-Based Focus As a Christian institution rooted in The Salvation Army's Wesleyan tradition, Booth UC prioritizes faith-driven education with social justice and service components. Sales strategies can emphasize solutions that align with faith-based values, community engagement, and social impact, appealing to their mission and student outreach efforts.

Digital Infrastructure The university utilizes diverse technology tools including Google Ads, Shopify, DocuSign, and Acuity Scheduling, indicating a tech-savvy environment with focus on online engagement, secure document management, and e-commerce. This presents opportunities to introduce innovative digital solutions, cloud services, or marketing platforms optimized for higher education institutions.

Leadership Development Recent leadership appointments such as the new president and trustee chair highlight strategic growth and governance focus. There is potential to engage with leadership coaching, executive training, or governance technology providers to support the university’s leadership development initiatives and strategic planning efforts.