Insights

Brand fit Bootlegger specializes in denim and fashion with a focus on perfect fit, quality, and value, presenting opportunity to upsell premium fits, washes, and accessories across their 24 stores and online channel.

Omni-channel With both physical stores and ecommerce, there is potential to optimize cross-channel promotions, buy-online-pickup-in-store campaigns, and uniform loyalty experiences to boost basket size.

Scale readiness A mid-market retailer with 201-500 employees and revenue in the 25–50 million range, indicating capacity for vendor onboarding, bulk procurement programs, and scalable tech solutions.

Tech stack Utilizes ecommerce and CRM tools (Shopify, Salesforce, iCIMS) and marketing survey platforms, suggesting opportunities for integrated marketing automation, personalized campaigns, and data-driven merchandising.

Community & partnerships Past collaboration with Big Brothers Big Sisters indicates receptiveness to co-branding and cause-related campaigns that can drive share-of-wallet through exclusive collections and event-driven promotions.

Similar companies to Bootlegger

Bootlegger Tech Stack

Bootlegger uses 8 technology products and services including iCIMS, SurveyMonkey, Salesforce, and more. Explore Bootlegger's tech stack below.

Bootlegger's Email Address Formats

Bootlegger uses at least 8 email formats:
Bootlegger Email FormatsExamplePercentage
FLast@bootlegger.comJDoe@bootlegger.com
42%
First.Last@bootlegger.comJohn.Doe@bootlegger.com
34%
F.Last@bootlegger.comJ.Doe@bootlegger.com
19%
FirstLast@bootlegger.comJohnDoe@bootlegger.com
5%
FLast@bootlegger.caJDoe@bootlegger.ca
68%
Last@bootlegger.caDoe@bootlegger.ca
21%
FMiddleLast@bootlegger.caJMichaelDoe@bootlegger.ca
6%
LFirst@bootlegger.caDJohn@bootlegger.ca
5%

Frequently Asked Questions

What is Bootlegger's official website and social media links?

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Bootlegger's official website is bootlegger.com and has social profiles on LinkedIn.

How much revenue does Bootlegger generate?

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As of October 2026, Bootlegger's annual revenue is estimated to be $25M - $50M.

What is Bootlegger's SIC code and NAICS code?

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Bootlegger's SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Bootlegger have currently?

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As of October 2026, Bootlegger has approximately 376 employees across 4 continents, including North America, Europe and Africa. Key team members include President: A. M., President: A. M. and Director Of Stores. Bootlegger: A. S. Explore Bootlegger's employee directory with LeadIQ.

What industry does Bootlegger belong to?

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Bootlegger operates in the Retail Apparel and Fashion industry.

What technology does Bootlegger use?

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Bootlegger's tech stack includes iCIMS, SurveyMonkey, Salesforce, Shopify, Microsoft 365, Salesforce Service Cloud, KnowBe4 and Adobe Creative Suite.

What is Bootlegger's email format?

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Bootlegger's email format typically follows the pattern of FLast@bootlegger.com. Find more Bootlegger email formats with LeadIQ.

When was Bootlegger founded?

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Bootlegger was founded in 1971.
Bootlegger logo

Bootlegger

Retail Apparel and FashionManitoba, Canada201-500 Employees

Bootlegger is a Canadian retailer in the apparel and fashion sector with a focus on denim and related clothing. Based in Winnipeg, Manitoba, the company operates 24 stores across the country, including a set of Warehouse One/Bootlegger locations, and also maintains an ecommerce platform. Its product approach centers on delivering jeans and fashion items that balance fit, quality, and value, while pursuing ongoing denim innovation in design, fabric, and washes. Through its nationwide footprint and online channel, Bootlegger serves customers seeking practical, well-made casual apparel.

Bootlegger targets consumers who want dependable, well-fitting denim and coordinated fashion pieces at reasonable prices. It functions within the retail apparel space as a denim-focused retailer that emphasizes product development in fabric and washes. The company has engaged in charitable activity, including a partnership with the Big Brothers Big Sisters of Canada to produce two limited-edition pink T-shirts for men and women.

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1971
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Bootlegger's revenue is estimated to be in the range of $25M - $50M

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