Strong Brand Presence With 24 stores nationwide and a growing ecommerce platform, Bootlegger has established a significant retail footprint that offers multiple touchpoints for sales growth and brand engagement.

Fashion Innovation The company's focus on denim innovation, including design, fabric, and washes, indicates opportunities to upsell related fashion accessories and premium products to style-conscious consumers.

Community Engagement Partnerships with initiatives like Big Brothers Big Sisters demonstrate a commitment to social responsibility, which can be leveraged in marketing campaigns to attract socially-conscious customers.

Mid-Range Revenue With revenues estimated between $25 million and $50 million and a sizable customer base, Bootlegger presents opportunities to introduce exclusive collections or promotional campaigns to increase customer lifetime value.

Technology Usage The company's utilization of various digital tools and modern web technologies suggests potential for expanding data-driven marketing, personalized shopping experiences, and targeted outreach strategies to boost sales.