Global Market Presence BORBET operates across multiple countries including Germany, Austria, and South Africa, which presents opportunities to tailor sales strategies to diverse automotive markets and expand into emerging regions.

Industry Leadership As a leading alloy wheel manufacturer with a long-standing history since 1881 and a significant workforce, BORBET's established reputation offers a foundation for upselling related automotive components or advanced wheel technologies.

Recent Acquisitions The acquisition of Dymag Technologies indicates BORBET's interest in expanding its technological capabilities and product offerings, opening avenues for innovative wheel solutions and aftermarket partnerships.

Automotive Industry Trends With a focus on shaping future vehicles and reliance on cutting-edge technology, BORBET is aligned with trends toward lightweight, sustainable, and high-performance wheels, signaling opportunities to partner on eco-friendly and premium automotive projects.

Financial and Market Position Operating with revenues between $100M and $250M and being part of a recent billion-dollar acquisition, BORBET presents a solid customer base for premium automotive accessories, making it a promising target for high-value sales initiatives.