Strategic Partnerships Leverage the Skin Works collaboration and BorboletaPro brand to fuel co marketing and distribution growth across lash studios and professional networks. Focus on exclusive bundles, training collaborations, and partner referrals to deepen the pro channel and spur replenishment orders.

Channel Expansion Build a formal wholesale program with tiered pricing, reseller agreements, and onboarding support for salons, lash studios, and academies to increase recurring revenue and expand cross sell opportunities across BorboletaPro and Borboleta lines.

Education Focus Capitalize on the strong education orientation by offering training kits, certification curricula, and ongoing pro education content that drives repeat purchases of supplies and consumer lash care products while boosting brand loyalty.

Digital Growth Enhance demand generation and lead conversion by optimizing TikTok and search campaigns and publishing educational videos that demonstrate pro results and lash care best practices to engage artists and studios.

Competitive Positioning Differentiate in a competitive lash market by emphasizing education, partner programs, and professional support as a value proposition, pursuing co branded opportunities and loyalty initiatives to build durable relationships with high volume buyers.